MoEngage

Most marketers are currently leaving 97% of their potential revenue on the table. This isn't due to a lack of effort, but a fundamental shift in how engagement works in 2026. By analyzing 40 billion messages sent across Email, Push, and In-App, we identified the definitive channel benchmarks for the year. We then overlaid these findings with survey data from 600+ B2C marketers to understand the execution gaps that have reached a breaking point. The data reveals that the "personalization multiplier" has exploded: Tailored messages can now deliver up to 37.6x the conversion lift of generic broadcasts. Grab your copy of the 2026 Customer Engagement Benchmarks report now to see where you stack up, and take away insights from Meaghan Bilinski (Movable Ink) and Zack Wenthe (Tealium). Link in comments.

India’s biggest cricket season begins this weekend, so we’re kicking it off with one of our biggest case studies! See how Gujarat Titans turned match moments, fan energy, and digital strategy into real fan engagement with MoEngage. Check the comments to read the story 👇

When IWantTFC released the latest BINI documentary, subscriptions skyrocketed - up to 6× the usual average: By segmenting and targeting only previous viewers of BINI content, MoEngage helped make the campaign highly relevant and incredibly effective. 🎥 Watch Dorothy Joy M. detail how MoEngage supercharged their personalization: https://ow.ly/yPCx50Yz0xF

Bold, vibrant and unapologetically ambitious - the SaaSy Women Magazine is almost here! 💖 We are thrilled to be empowering this movement, celebrating the women who are rocking the boat, breaking glass ceilings and wearing the leopard print dress to Tesco’s. From MarTech leaders to CRM experts, these trailblazers are proving that when women lead, everyone rises. Swipe through for a sneak peek of the wisdom and wit from our featured leaders at Vodafone Business, Sky, Sainsbury's, Secret Escapes, Domino’s Pizza UK & Ireland Ltd and Reward Gateway. ✨ The "SaaSy" Wisdom: On Opportunity: "Potential is everywhere, but opportunity is not." On Growth: Not knowing isn’t a lack of success; it’s your chance to grow. On Action: "The moment you begin, clarity follows." On Creativity: It’s the spark that makes people stop - and it has to light up the bottom line. 📅 Save the Date: 16 April 2026 Join us for the official magazine launch and connect with a community that’s redefining marketing, technology and leadership. Ready to join the movement? Register now for the launch event via the link 👉 https://ow.ly/OTva50YxF3A Shalini Devji-Jethwa, Rishita Devji, Arbie B., Ayca Taskin Didszuweit #SaaSyWomen #WomenInTech #MoEngage #Leadership #MagazineLaunch #Empowerment

Most brands are still managing campaign calendars. On 𝐀𝐩𝐫𝐢𝐥 28, we’re moving to 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬. Join us at #MoEngageNEXT for a first look at the workforce of agents designed to handle the heavy lifting of your daily execution. A sneak peek of what we’re covering: 🧠 𝐀𝐈 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐢𝐧𝐠: Prioritizing outcomes over rigid schedules. ⚙️ 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐍𝐞𝐰 𝐀𝐠𝐞𝐧𝐭𝐬: Go beyond simple creative tasks to building on more complex goals 🔍 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐀𝐈: Helping you understand the reasoning behind the AI decisions Save your seat for the April 28 launch. Link in the comments.

For Ryt Bank, choosing a customer engagement platform came down to value, features, and trust. Giridhran Palani, Lifecycle Marketing Lead, shares how MoEngage stood out: - Competitive pricing with a robust suite of features - Exceptional, responsive customer service - from the country manager to the support team - Hands-on trial access to fully experience the platform before committing - AI-powered capabilities that elevated engagement beyond industry standards Backed by great reviews and credible customer feedback, MoEngage delivered the right mix of innovation and reliability, making the decision an easy one for RYT Bank. https://ow.ly/mNIV50YxVrA 👈 Click here to see how. #CustomerEngagement #MoEngage #BankingInnovation #AI #MarketingAutomation #CustomerExperience

ad:tech New Delhi 2026 is a wrap, and what a two days it was. 🙌 At Kiosk #C40, the conversations were with real marketers who are done chasing acquisition at all costs, and are finally asking the harder, more important question: how do we retain the customers we work so hard to win? That's exactly the problem MoEngage was built to solve. Our AI-native CDEP platform helps 1,350+ brands turn first-time buyers into lifetime loyalists with intelligent, cross-channel engagement designed for the AI era. Thank you to everyone who stopped by for a 1:1 chat or a spin of the wheel 🎡. If we didn't get a chance to connect at the event, it's not too late. Drop a comment or slide into our DMs, we'd love to continue the conversation.

Joburg, you were incredible! 🇿🇦💥 What an electric two days at Marketing Café! From the moment the doors opened, the energy in Johannesburg was unmatched. We are officially wrapping up, and our team is heading home inspired by the sheer talent and ambition of the local marketing community. The highlights speak for themselves: • Unstoppable Energy: The footfall at the MoEngage booth was non-stop—thank you to everyone who stopped by to say hello. • Amazing Sessions: The sessions were packed with insights, and proved that Africa is truly leading the charge in customer obsession. • Meaningful Conversations: From AI-driven growth to the future of hyper-personalisation, the deep dives we had with brand leaders were the highlight of our trip. A massive thank you to the organisers Dalebrook Media and every single person who made this event a success. 🚀🚀 Next Stop: Cape Town! 📍 We’re not slowing down just yet. The Mother City, you’re next! Excited to bring MoEngage’s first Retail Customer Engagement Leadership Program to Cape Town on March 25 - calling all Retail and E-commerce professionals in South Africa! Request your invite now - https://ow.ly/n7mv50YwI2f Kunal Badiani, Abishek Kashyab, Vollin Kein Braganza, Sweta Duseja, Rohit Pillai, Irish Reyes-Edmondson, Aakansha Vyas, Sachin Menon, Sandeep Pandey

If you're a CRM manager, you know the feeling. You have a campaign idea, a clear vision, and then half your day disappears into building the thing instead of running it. That's what we've been fixing at MoEngage this month. 1) The In-App Template Builder - describe the design you want, the template appears right there in the campaign editor. Fully customisable, no developer involved. 2) Flow Assist - describe the journey you want and it builds itself on the canvas. Delays, conditionals, every stage. 3) Background App Updates - your app silently updates itself before your push goes out. Users tap the notification and everything is exactly right. No stale content, no spinners. 4) And Dynamic Sender Routing - you set the rules once for which sender to use, by country, by volume, whatever you need. Every message routes itself correctly from there. Forever. Full walkthrough in the link. See which one changes your week! https://ow.ly/ALMn50YwH58 Srikant Kotapalli, Raviteja Dodda, Nalin Goel, Yash Reddy, Arbie B. #CRMMarketing #LifecycleMarketing #MarTech #MoEngage #ProductUpdate #AgenticAI #CEP

Choice Broking transformed its onboarding and advisory model by connecting digital behavior signals to Relationship Managers, ensuring human intervention happens only when it matters most. With MoEngage, they achieved: 📈 50% uplift in KYC conversions 💬 22–30% boost in engagement ✉ 25% improvement in open rates From real-time event frameworks to product-specific journeys across WhatsApp, Email, and RCS, Choice Broking scaled its digital-first vision without losing personalised service. 📄 Read the full story: https://ow.ly/wUWV50YvFUh Ankit Jain , Swapnali Jadhav