June 2026 IAMCP NJ Meeting: "Shift Happens: Over 300 Microsoft Partners Shared Their Insight" feat. Erica Hakonson - Wed, June 17th 8:30am ET

Join Erica Hakonson, CEO of Maven Collective, for an expert-led session exploring how the Microsoft Partner ecosystem is changing, what the highest-performing Partners are doing differently, and where major untapped opportunities remain. Her keynote address at our June 2026 IAMCP New Jersey Chapter meeting will help Partners better understand the evolving Microsoft landscape and move forward with greater clarity and direction.

She will share data directly from Maven Collective’s 2026 Microsoft Partner Global Benchmark & Success Index. The research includes more than 185,000 data points, insights from more than 300 Partners, and perspectives spanning six continents, all distilled into what actually matters for your next move. In 45 minutes, you'll gain insights into:

• Microsoft Lead Flow & Pipeline Resilience: 58% get Microsoft leads. Learn what drives it.
• Marketplace Performance: 87% are listed. 60% are transactable. Turn presence into revenue.
• Funding Access & Activation: 45% receive funding. See who wins and why.
• Conference & Community Participation: 85% attend. Focus on what delivers impact

Erica will wrap the session with a live Q&A to address specific challenges and next steps, so bring your questions!

Who Should Attend

Whether you're a Channel Partner (CSP, MSP, VAR), a Software Development Company (ISV), or a Systems Integrator, if you're investing in the ecosystem and want execution that compounds, this session is built for you. Especially valuable for:

• Founders/C-suites
• Partner Marketing Leaders
• Business Development Executives
• Partner/Alliance Managers

Don't wait for the landscape to shift around you. Register today and lead with confidence.

About our Keynote Speaker

Erica Hakonson , CEO of Maven Collective Marketing , leads the award-winning B2B strategy and marketing firm built exclusively for Microsoft Partners. Under her leadership, Maven Collective has served more than 500 Microsoft Partners worldwide, earned over 200 global awards, and become a trusted strategic growth partner within the Microsoft ecosystem. Hakonson was named a Top 50 Women Leader in Marketing & Technology in 2025 and 2024. Erica also leads the development of the annual Global Microsoft Partner Benchmarking & Strategic Insights Index, delivering data-driven guidance for Microsoft Partners navigating the evolving ecosystem.

Date, Time, Location

• Date and Time: Wednesday, June 17th, 2026 @ 8:30am - 10:30am ET
• Location: In-Person at Robert Half Technologies, 10 Woodbridge Center Dr 1st Floor, Woodbridge Township, NJ 07095, and Online

Agenda

• 8:30am: Introductions and Networking
• 9:00am: Welcome, IAMCP and Chapter News
• 9:30am Keynote: Shift Happens: Over 300 Microsoft Partners Shared Their Insight
• 10:30am: Closing

Follow IAMCP NJ on Social Media and Online

• LinkedIn: https://www.linkedin.com/company/iamcp-nj-chapter/
• X (formerly Twitter) (@IAMCPNJ): https://x.com/IAMCPNJ
• Facebook: https://www.facebook.com/iamcpnj
• IAMCP New Jersey Chapter on the IAMCP website: https://bit.ly/2YFXWFS