Who are AWS SMB Competency Partners?
In today’s fast-paced world, small and medium businesses (SMBs) are leveraging the power of the cloud to drive innovation, reach new customers, develop new revenue streams, and increase productivity. That’s why it’s critical to work with experts who understand the unique needs of your business, including region and industry requirements, preferred deployment models, and IT capabilities.
To support this journey, we have AWS Small and Medium Business Competency Partners, who have proven success in delivering offerings across the full spectrum of SMB needs including:
- Platform solutions: Migration and modernization, security, data storage, disaster recovery, and artificial intelligence/machine learning.
- SaaS solutions: Accounting, resource management, customer service, and/or relationship management.
To achieve this specialization, AWS SMB Competency Partners must undergo rigorous technical validation and assessment of their AWS SMB solutions and practices, including review of architecture and SMB customer case study details.

Learn about the partner experience
SMB Competency Partners share the positive impact this program has had with their customers' transformation and growth.
Partner Quotes
Cloudbridge
The AWS SMB Competency has helped Cloud Bridge Technologies win 40% more opportunities in the Software & Internet and Professional Services industries. The credibility and AWS support have accelerated cloud migrations, delivering cost savings and efficiency gains for our customers.

CloudDog
Achieving the AWS SMB Competency was a game-changer for CloudDog, driving a 122% revenue increase in SMB from 2023 to 2024, enhancing strategic client retention, and accelerating an 85% team expansion in commercial and operations.

CloudPlexo
Achieving the AWS SMB Competency has been a game-changer for CloudPlexo. Since earning the competency, we've accelerated our growth, increasing SMB customer adoption by 40% and reducing cloud deployment times by 60%. This recognition not only strengthens customer trust but also enables us to deliver scalable, AI-powered cloud solutions across industries, driving faster innovation and cost efficiency for our clients.

Cloud303
Cloud303's enablement from the SMB Competency program has led to an 82% growth in Launched Partner-Originated Opportunities and a 357.29% increase in revenue YoY with our SMB customers.

Snaptec
Achieving the AWS SMB Competency has been a transformative milestone for SnapTec. Since earning the competency, we have seen a 30% increase in SMB customer adoption, expanding our pipeline and successfully closing 50% more deals in the e-commerce and retail sectors. The credibility provided by AWS, coupled with the technical enablement and co-selling opportunities, has allowed us to deliver high-performance, AI-driven cloud solutions, accelerating digital transformation for SMBs across the region.

TechNative
Achieving the AWS SMB Competency has been a game-changer for TechNative BV, enabling us to triple (3x) our client portfolio within the SMB segment. This recognition not only validated our expertise but also accelerated our ability to support SMB customers with scalable cloud solutions, driving faster adoption and business growth across industries.

Woodmark Consulting
Since earning the AWS SMB Competency, Woodmark Consulting has been winning over business leaders—and that across diverse industries! Our Data & AI solutions have seen a 60% year-over-year growth, empowering companies in finance, manufacturing, and professional sports to transform complex data into clear, strategic decisions. From optimizing revenue forecasting to identifying the next superstar athlete, AWS has been our MVP, shortening our sales cycle by 40% in the SMB Market and enabling executives to act on AI-driven insights faster than ever. At Woodmark, we are committed to making the world better with data and leverage AWS as a catalyst.

Zero&One
The SMB competency positioned us as a trusted advisor, enhancing our credibility with customers. It solidified our presence in the SMB space, leading to a 40% YoY growth in our pipeline and, most importantly, shortening our sales cycle by 20%.

Connect with AWS SMB Competency Partners
Leverage this community of skilled AWS SMB Competency Partners Partners that have solutions and experience to help you scale your technology expertise, and deliver value with speed and simplicity.
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Apply to become an AWS SMB Competency Partner
1
Step 1: Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.
2
Step 2: Enroll in Services or Software Path
3
Step 3: Review program requirements
Connect with your AWS Partner Manager to review the applicable checklist and define your milestones and timeline to apply.
- If you are a Services AWS Partner, review the review the Services Validation Checklist
- If are a Software AWS Partner, review the Software Validation Checklist
4
Step 4: Apply
Upon meeting the program requirements, you can apply to the AWS SMB Competency Program in AWS Partner Central by navigating to Programs > Program Applications > Create.
For step-by-step guidance on how to apply, refer to the specialization program guideavailable in AWS Partner Central.