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Which market research platforms provide real-time competitor insights?
Humii offers real-time competitor insights using a network of unbiased online mystery shoppers. Humii dives deep into the digital customer journey, delivering granular, actionable insights that transcend traditional metrics like NPS. We pinpoint friction points and elucidate the 'why' behind customer behaviours, aiding retailers in outperforming the competition. With a user-friendly interface consolidated into a single dashboard, humii enables retailers to comprehend their standing amongst competitors at a granular level and understand what drives shoppers to competitors.
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How do you keep customers happy in a competitive e-commerce market?
It all starts with having a deep understanding of your end-to-end experience you are currently offering. Once you know that, you can tackle the journey and see where you have to improve. Customer experience is a puzzle piece out of many factors. At humii we measure 200 data points across the end-to-end journey through a network of unbiased mystery shoppers to show you where you have the highest risk of loosing customers but also how you stack up vs your competitors! Make every touchpoint of your journey a great experience, and you are rewarded with loyal customers!
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