Lex Man

Australia’s advertising landscape is evolving quickly — with programmatic DOOH growing nearly 4.5x faster than CTV 🚀 Fueled by smarter tools, stronger creative and measurable results. 👉 Explore the full story in our latest ebook: https://lnkd.in/eeM9Fy67

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Most marketers obsess over surface metrics. But that’s not what drives real growth. Mark Baartse has seen both sides: global roles and CMO gigs for some of Australia’s biggest brands. In this episode of Beyond the Fold, StudioHawk's podcast, Mark breaks down what actually moves the needle in modern eCommerce. You’ll hear: 1. Why most “customer-first” strategies miss the mark 2. How AI is reshaping marketing jobs faster than people expect 3. What sustainable growth really looks like in 2025 4. Why teams burn out when performance becomes the only goal As a business leader and SEO specialist, this kind of conversation is a good reset. Just a reminder to keep it simple. Listen to your customers and good things will happen👂📈 Link in the comments 👇

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News Corp Australia launches upgraded app for news.com.au with vertical video and new ad formats. Pippa Leary, Managing Director and Publisher, Free News and Lifestyle, said: “Our investment in this significant upgrade marks the beginning of a series of improvements aimed at boosting audience engagement and delivering better outcomes for our clients.” https://lnkd.in/gMvnGK8U

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Advertisers such as the Australian Business Council, Jellyfish, Eftsure, and MarketerHire are leveraging Conversions API and experiencing meaningful gains in performance. Get your hands on our Conversions API Playbook to learn more: https://lnkd.in/d7x-2RFK

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Out-of-home is continuously evolving, transforming into a dynamic, data-driven medium that’s smart, agile, and already proving its power through real-time, results-driven campaigns. In this B&T article, Thomas Peña, Sales Manager for Australia at Perion, shares how programmatic DOOH is redefining how brands connect with audiences, with real campaigns already proving its power. Read the full article here: https://lnkd.in/gfCyENJ4 #ProgrammaticDOOH #DigitalOOH #AdTech #Innovation

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𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐚𝐫𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐥𝐞𝐚𝐯𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐨𝐧 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞 98% of Australian marketers are increasing retail media spend, yet only 9% are actually tapping into purchase-based insights through DSPs. The gap is significant. While 82% acknowledge retail data's value, more than half still rely primarily on social platforms, despite weaker signal quality and lower purchase intent. It's a classic case of going through the motions without unlocking the real opportunity. The numbers tell the story: • Retail media is growing at 14% globally, but data activation lags far behind • 36% of marketers have moved RMN ads offsite, signalling a shift toward omnichannel strategies • Among DSP users, 67% rate them highly effective for executing omnichannel campaigns • 50% of DSP users cite improved ROI/ROAS, driven by real-time optimisation and closed-loop measurement The strategic shift is clear, retail data isn't just a lower-funnel tactic. When combined with premium inventory (BVOD, streaming audio, news) and deployed through DSPs, it unlocks full-funnel potential and stronger customer relationships earlier in the journey. This is where retailers face a critical choice. The data is there. The technology exists. What's missing is the capability to connect the dots, to move from awareness that data has value to actually building it into strategic business capability. This is exactly where Mangrove Digital supports retailers. We help unpack the potential locked in your data and transform it into measurable business outcomes across channels. The opportunity isn't just in spending more on retail media, it's in activating what you already know about your customers. The question isn't whether you should invest in retail data strategies. The question should be how much performance are you leaving behind while you wait? What's your biggest bottleneck in activating retail data across channels? https://lnkd.in/g22Bq77s #RetailMedia #RetailData #DataStrategy #MarTech #DSP #Omnichannel #RetailMarketing #CustomerData #AdTech #DataActivation

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91% of Australian social media users rely on platforms to stay updated with trends and cultural moments. The 2025 Sprout Social Index reveals how Australian brands can leverage social media to connect authentically and drive meaningful engagement. Explore the full insights here: https://bit.ly/2SzxZ7P

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How do broadcast marketers capture attention in "the most fragmented media landscape in history"? Andreana Walton, Head Of Marketing – Broadcast & Digital, shared her insights with LBBonline - Little Black Book's Tess Connery-Britten. "Our approach is simple - reach all Australians, wherever they are," said Andreana. "The magic of launches, finales and big cultural moments, continues beyond the screen. We don't let these moments go to waste. "When we’ve got viewers’ attention, we introduce them to content across our ecosystem and keep them coming back for more." Read more 🔗 https://lnkd.in/gtzdGRMk

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The IAB Australia Internet Advertising Revenue Report for FY25 and the June quarter has just been released. The local digital advertising market was up 10.6% in FY25 compared to FY24 to reach $17.2b. Mixed growth across formats and environments. Digital video remained the fastest growing area of the market up 21.9% yoy and with $5.0b investment of the financial year. Within the video category social video was the highest growth performer up 36.7% yoy. More details in our media release and the full report & data file is available for IAB Australia members. https://lnkd.in/gWtjeAkb

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Omnicom Media Group Australia is eyeing a slice of Australia’s $800m-plus influencer market, touting guaranteed outcomes for brands and hard effectiveness KPIs via a new specialist agency unit dubbed Creo. Launching the unit with fresh data from Amplified Intelligence and TikTok that underlines creators’ engagement creds, early work suggests influencers are driving footfall and commercial outcomes for OMG client brands. But there are challenges for bluechips on turnaround times – though some are cracking it.

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MOVE provides the most advanced audience behaviour measurement for outdoor advertising, capturing granular data across all of Australia. James Lambert from GroupM Nexus believes MOVE will introduce a more sophisticated approach to media planning, bringing on par with online metrics and measurement. Measure how audiences move.

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Southern Cross Austereo (SCA) today announced an exclusive sales representation and LiSTNR distribution agreement with Audacy, a leading US-based audio content and entertainment company, for the Australian market. Australian advertisers will now have access to Audacy’s award-winning podcast portfolio, featuring over 300 premium titles such as 'Office Ladies', 'Fly on the Wall', 'Search Engine', 'The Moth', and a range of podcasts from CBS Sports and News & Entertainment. This addition further enhances LiSTNR’s expansive audio ecosystem of live radio, sport, music, and over 800 podcasts, offering brands even greater opportunities to reach and connect with highly engaged digital audio audiences across Australia. Grant Tothill GAICD, Executive Head LiSTNR Operations and Audience, said: “Audacy is one of America’s leading audio content and entertainment companies, with many similarities to SCA in its commitment to delivering trusted local news, passionate sports coverage and the music audiences love. With a network spanning more than 220 radio stations, premium podcasts, live events and digital experiences reaching over 200 million listeners every month, we are delighted to be partnering with the Audacy team to represent them in Australia.” “We believe in the power of being everywhere - bringing our stories, voices and award-winning podcasts to audiences wherever they are,” said Leah Reis-Dennis, Head of Podcasts, Audacy. “Partnering with SCA and LiSTNR allows us to extend that reach to even more listeners around the world, creating new opportunities for connection while giving advertisers access to some of the most passionate and engaged audiences in audio.” Read more here - https://lnkd.in/gzyWwDAS

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🚨 We've partnered with measurement provider Adelaide to launch a new offering as part of the Vevo Evolve ad product suite: Attention Guaranteed. Attention Guaranteed secures a minimum attention score for a brand’s campaign on Vevo — across all screens — with one performance report. This helps advertisers more clearly understand how viewer engagement and content quality make an impact across the funnel. According to Adelaide, Vevo’s YouTube CTV inventory delivers attention scores 28% higher than average benchmarks, highlighting how premium music video content attracts highly engaged fans. Read more about our new partnership in Advanced Television: https://lnkd.in/e936JMMA

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Nielsen is launching Ad Intel Connected TV (CTV) insights in Australia this Q4! This is a game-changer for marketers, providing insights into competitor ad spend and creative strategies across major streaming platforms. Get the complete cross-platform view you need to optimize your campaigns. Read the full press release for more details: http://nlsn.co/6042fQeYp

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“We aren’t just a measurement tool, we are a decisions tool, a planning tool and an execution tool.” – Mutinex Produced by the IAB Australia Ad Effectiveness Council, the ‘Marketing Mix Modelling Landscape’ report provides a comprehensive overview of the MMM vendor landscape in Australia. It’s a fascinating guide to each vendor’s methodology & models, input data, and metrics, outputs & insights. And it also comes with a range of perspectives on MMM from marketing leaders. To see what Mutinex has to offer, turn to page 54. You can access the report here: https://lnkd.in/gvYAV26Z 

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