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Articles by James
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Had an awesome chat last week with Scott Davison on his podcast My Way or the AI Way. We got stuck into how #AI and #chatbots are shaking up the…
Had an awesome chat last week with Scott Davison on his podcast My Way or the AI Way. We got stuck into how #AI and #chatbots are shaking up the…
Liked by James Forbes
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100 days of Bob — and we’re just getting started. At WINR, privacy isn’t an afterthought — it’s engineered into everything we do. Our mission has…
100 days of Bob — and we’re just getting started. At WINR, privacy isn’t an afterthought — it’s engineered into everything we do. Our mission has…
Liked by James Forbes
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Excited to announce that the CHANDON Homestead has been shortlisted in the 2025 Australian Interior Design Awards - Hospitality! Read more:…
Excited to announce that the CHANDON Homestead has been shortlisted in the 2025 Australian Interior Design Awards - Hospitality! Read more:…
Liked by James Forbes
Experience & Education
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Equifax Australia
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Publications
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The ideal loyalty program is all about data
MarketingMag
See publicationLess than half of consumers feel their loyalty program offers them ‘good benefits’. Businesses often focus too much on maximising returns and forget about the customer, writes James Forbes. He suggests three key pointers that could help gather critical data to maximise results without compromising customer engagement and still generating interest.
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Do You Need A Chief Marketing Technologist?
B&T
See publicationAs marketers grapple with their ever-increasing responsibilities in technology, organisations are looking for ways in which they can better integrate the company’s marketing and IT functions.
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Marketers: Why You Need To Look Beyond The IT Guys
B&T
See publicationThe use of Technology in marketing is booming, however marketers do not have the skills needed to properly utilise this capability...
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Bad data is costing your business; don’t rely on IT to fix it
CMO
See publicationJames Forbes of Infoready shares how marketers can improve data collection and management
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Taking advantage of analytics on a budget
SMH.com.au
See publicationSmall businesses can’t find big budgets for data analytics projects, but it’s still something worth investing in. Even the most basic of analytics strategies can yield significant results for a smaller organisation.
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Hello LinkedIn fam, We are growing and have 3 exciting roles that we are recruiting for! We are on a mission to help our clients scale results, not…
Hello LinkedIn fam, We are growing and have 3 exciting roles that we are recruiting for! We are on a mission to help our clients scale results, not…
Liked by James Forbes
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Thank you team CHANDON Australia for your heartful hosting last week in our beautiful winery in the Yara valley. Such a pleasure to see you all…
Thank you team CHANDON Australia for your heartful hosting last week in our beautiful winery in the Yara valley. Such a pleasure to see you all…
Liked by James Forbes
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The new gig! Super excited to have joined Snap Send Solve ; a small team full of smart people and a product that's already loved but has massive…
The new gig! Super excited to have joined Snap Send Solve ; a small team full of smart people and a product that's already loved but has massive…
Liked by James Forbes
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Arca is committed to making Australia’s credit reporting system the best in the world. How are we going to do it? By bringing the brightest minds…
Arca is committed to making Australia’s credit reporting system the best in the world. How are we going to do it? By bringing the brightest minds…
Liked by James Forbes
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Last week I completed the The Marketing Academy APAC Fellowship. Our final learning block in Mumbai, India was the culmination of a nine-month…
Last week I completed the The Marketing Academy APAC Fellowship. Our final learning block in Mumbai, India was the culmination of a nine-month…
Liked by James Forbes
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Last week I was appointed to the board of the National Press Club in Canberra. Being part of a national institution dedicated to the profession of…
Last week I was appointed to the board of the National Press Club in Canberra. Being part of a national institution dedicated to the profession of…
Liked by James Forbes
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Next Tuesday, I come to the end of the third act of my career finishing up at Equifax after 12.5 years. Saying goodbye is rarely easy, especially to…
Next Tuesday, I come to the end of the third act of my career finishing up at Equifax after 12.5 years. Saying goodbye is rarely easy, especially to…
Liked by James Forbes
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