Greater Brisbane Area
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About

A founding director of Blue Pencil Advertising & Audience Group who believes that most…

Articles by James

  • Why Advertisers Need to Pay Attention to Algorithms – And Why Google and Facebook Don’t Want You To
    Oct 21, 2024

    Why Advertisers Need to Pay Attention to Algorithms – And Why Google and Facebook Don’t Want You To

    Advertisers are blindly trusting black-box algorithms, and it’s time to wake up. Let’s face it: tech giants like Google…

  • Google's Privacy Sandbox is a Grenade. An Exploding Grenade.
    Feb 8, 2024

    Google's Privacy Sandbox is a Grenade. An Exploding Grenade.

    Reaction to: IAB Tech Lab Privacy Sandbox Assessment The online ad world's going bonkers, all because of Google's…

    3 Comments
  • How to Use Advertising to Catch a Spy
    Jul 22, 2020

    How to Use Advertising to Catch a Spy

    I was having a conversation today about how to build a data plan for a business and the conversation inevitably turned…

    3 Comments
  • Don't just talk about it, do it.
    Aug 27, 2019

    Don't just talk about it, do it.

    We have won a lot of new business this year: five new clients (And don’t worry, this piece isn’t about how awesome I…

    4 Comments
  • Theology and Advertising
    Aug 11, 2019

    Theology and Advertising

    The greatest lie ever told was to convince us that the devil doesn’t exist. The greatest lie ever told by an Adman, and…

    1 Comment
  • The Fanciest, Data-led, Media Strategy Ever
    Aug 29, 2018

    The Fanciest, Data-led, Media Strategy Ever

    A mate of mine recently decided to be an real estate agent again, after many years away from the industry. The key to…

  • The Advertising Aristocracy
    Aug 22, 2018

    The Advertising Aristocracy

    I try to convince myself that I'm trying to help create a fairer, more level and more equal Australia, but I don’t fool…

    8 Comments
  • Who Needs a Single Customer View & the End of Customer Segmentation
    Oct 24, 2017

    Who Needs a Single Customer View & the End of Customer Segmentation

    I heard a story recently that Facebook used Artificial Intelligence to power some bots and told them to speak to each…

    5 Comments
  • Crushin' It
    Sep 13, 2017

    Crushin' It

    I’m 45; and just getting started. From drifter to serial entrepreneur, from University dropout to Growth Hacker, from…

    7 Comments
  • My Angry Kodak Moment
    Jul 3, 2017

    My Angry Kodak Moment

    Linkedin makes me angry. I was reading a post the other day that espoused the amazing strategic thoughts of a person…

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Honors & Awards

  • Best Interpretive Dance During a Pitch for New Business

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