“Isabella has surpassed all expectations in relation to her role of fostering the Saski Collection online and social community. Nothing is too small when it comes to our customers online experiences and the inclusiveness we want our customers to feel. With a month left to reach targets Isabella had already shattered all her KPI’s, through nurturing our online environment, and creating unique and fresh strategies from insights. Some of her tactics have become integral parts of the brand such as our #saskigirl hashtag. She has invited our audience to regularly market our brand themselves, making them feel inclusive and part of the brand family. This strategy has empowered our customers to create content for us, and for us to champion our customers by sharing them on our page, another incentive for the community to get involved. Her targeted PR packages to the right influencers has also enabled the brand to align ourselves with audiences. The strategy behind this it to directly link ourselves to the social media communities of selected brands and people that reflect the image and campaign. Bella has researched the right communities and fostered those relationships with the influencers resulting in increased awareness of the brand. For example, we’ve had fitness personalities, models and influencers of 1 million + online followings wear the brand and share with their communities. Another key strategy she implemented was the use of online polls through Instagram and Snapchat. Through taking the time to connect directly with audience to get their opinions we’re are able to give them a voice. We are also able to use this information for insights into restocks, colour preferences and style favorites. With Bella being straight out of University with her double degree I think her fresh ideas, understanding of social media and eagerness to learn has become an invaluable asset to my team. ”
About
Graduating with a double Bachelor's degree in Business and Communications, majoring in…
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Ever had your card scammed and had the hassle of locating and updating all your subscriptions/recurring payments with each provider? Our Founder…
Ever had your card scammed and had the hassle of locating and updating all your subscriptions/recurring payments with each provider? Our Founder…
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Earlier this year, we achieved a monumental milestone: 100,000 orders within Australia! We received an award from Shopify celebrating the last seven…
Earlier this year, we achieved a monumental milestone: 100,000 orders within Australia! We received an award from Shopify celebrating the last seven…
Liked by Isabella Laws
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It is with great honour to share two Mode Mischief Studios' features in Vogue Australia, for our latest collection "Sartoriale". I had the pleasure…
It is with great honour to share two Mode Mischief Studios' features in Vogue Australia, for our latest collection "Sartoriale". I had the pleasure…
Liked by Isabella Laws
Experience & Education
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Saski Collection
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Licenses & Certifications
Honors & Awards
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Marketing Excellence [MXA] 2019
Australian Business Awards
Saski Collection was selected as an ABA100 Winner for Marketing Excellence [MXA] in The Australian Business Awards 2019.
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Finalist - Mumbrella CommsCon Social Media Community Manager of the Year
Mumbrella CommsCon
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Have you checked out our blogs? We pick up our community's most common questions or concerns and create a quick read for those needing extra…
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A handful of billboards for this year’s Coachella!! 🌴🎡 Which one is your favourite? Image credit: thegirllovespop (TikTok)
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Interesting to see the YEEZY end of day #ecommerce report after the Super Bowl ad which was reported to be a $7M USD investment..... $19.3M…
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Our founder and CEO making moves. We are incredibly proud of Tammy Hembrow, on the launch of her book, Show Up 📖 She touches on her journey…
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This was something very different for Saski and so much fun to do - hope everybody loves it as much as we do :)
This was something very different for Saski and so much fun to do - hope everybody loves it as much as we do :)
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