“Addy is an experienced and deeply analytical Product Marketer. Leading the Global Product Marketing team, Addy worked on key projects to support our growth, improve our marketing content, and ensure our sales team was enabled to succeed. Addy’s marquee achievement has been his work on our “embedded insurance” global market assessment. A massive project that required attention to detail, creativity, bias to action, and executive stakeholder management skills, Addy re-imagined how to get this work done in a way to make it more efficient and also have a big impact for the company. On a personal level, Addy is a pleasure to work with and always brings a great attitude and warm smile.”
About
With over 15 years’ experience in the tech space, I’m passionate about helping…
Experience & Education
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Denodo
View Aditya (Addy)’s full experience
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Licenses & Certifications
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Americas Health Insurance Plans Part A & B
Americas Health Insurance Plans
Issued
Volunteer Experience
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Consultant
Gawad Kalinga Community Development Foundation
- 1 year
Economic Empowerment
Business development initiatives for Gawad Kalinga's Food and Beverage business.
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Member- Green Connect
Infosys
- 3 years 11 months
Environment
Worked on many sustainability projects, including:
• Organising the South Asian Youth Conference in the Infosys campus on 27th May, 2011.
• Leading the iPULSE (Infosys Polling the Understanding & Learning of Sustainability Endeavors) Team in 2011 to devise the launch pad for a survey gauging workforce sentiment toward sustainability.
• The plantation of wind turbines eco project at Infosys Campus at Bangalore. The project included a feasibility study, comparative study of vendors…Worked on many sustainability projects, including:
• Organising the South Asian Youth Conference in the Infosys campus on 27th May, 2011.
• Leading the iPULSE (Infosys Polling the Understanding & Learning of Sustainability Endeavors) Team in 2011 to devise the launch pad for a survey gauging workforce sentiment toward sustainability.
• The plantation of wind turbines eco project at Infosys Campus at Bangalore. The project included a feasibility study, comparative study of vendors, recommendations for an optimal solution to the Green Initiatives division and assisting the commissioning of the plant. Six windmills were installed as part of the pilot project as of 2011.
• The CII-Walkathon 2010 to create awareness about the United Nations Environment Program among the citizens of Bangalore on World Environment Day.
Courses
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Advance Project Management
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Asian Business Systems
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Brand Management
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Corporate Finance
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Deal Structuring and Management
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Development of Enterprise
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E&R - Foundation Program training
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Enterprise-Wide Risk Management
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Harvard ManageMentor - Delegating
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Harvard ManageMentor - Project Management
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Harvard ManageMentor - Strategy Execution
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Harvard ManageMentor - Team Leadership
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Harvard ManageMentor- Change Management
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Harvard ManageMentor- Innovation Implementation
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Harvard ManageMentor- Persuading Others
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Harvard ManageMentor- Strategic Thinking
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Infosys Leadership Insitute – Finishing School Training
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Lean Startup
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Macroeconomics
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Management Accounting
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Management Communication
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Management Control Systems
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Managing Costs & Profits
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Managing People in Organizations
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Marketing Management
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Marketing and Finance Creating Synergy
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Microeconomics
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Operations Management
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Product & Services Marketing
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Quantitative Analysis
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Strategic Management
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Strategic Negotiation and Conflict Management
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Written Analysis of a Case
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Projects
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Brand Management- CouchPlanner
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CouchPlanner aims to be the most trusted, flexible and hassle free online travel planner in the Philippines region with a focused strategy to capture the inbound and domestic tourism industry of the Philippines.
• Developed a full marketing plan for a travel service company in the Philippines
• Defined business & marketing objectives, strategy, target market and positioning
• Pricing strategy for launching new services: competition pricing strategy and premium pricing…CouchPlanner aims to be the most trusted, flexible and hassle free online travel planner in the Philippines region with a focused strategy to capture the inbound and domestic tourism industry of the Philippines.
• Developed a full marketing plan for a travel service company in the Philippines
• Defined business & marketing objectives, strategy, target market and positioning
• Pricing strategy for launching new services: competition pricing strategy and premium pricing strategy
• Identified different sources of revenue generation
• Identified promotion channels for both inbound and outbound marketing
• Concept generation and development, created advertising brief
• Generated consumer understanding and insightsOther creators -
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Lean Startup- TomTapps
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Tom Taps is a mobile application that is designed to meet the learning needs of children who are differently-abled.
A product development through a Lean approach in collaboration with Seer Technologies, Manila
• Involved in business plan development, segmentation and positioning.
• Defined the primary and secondary target market.
• Defined value proposition of the product offering.
• Designed experiments to validate the fit.
• Redesigned product based on user’s…Tom Taps is a mobile application that is designed to meet the learning needs of children who are differently-abled.
A product development through a Lean approach in collaboration with Seer Technologies, Manila
• Involved in business plan development, segmentation and positioning.
• Defined the primary and secondary target market.
• Defined value proposition of the product offering.
• Designed experiments to validate the fit.
• Redesigned product based on user’s feedback.
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Management Research Report- ASEAN Lab
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Researched under the guidance of Dr. Federico Macaranas, a government advisor and a distinguished professor at AIM, Manila.
• Authored a business case study and a management industry note by analysing, synthesising more than 300 documents.
• Applied business systems frameworks such as Redding's Framework to understand the complexities, limitations of the business environment in ASEAN member states.
• Designed as how the electronic platforms should function to incentivize…Researched under the guidance of Dr. Federico Macaranas, a government advisor and a distinguished professor at AIM, Manila.
• Authored a business case study and a management industry note by analysing, synthesising more than 300 documents.
• Applied business systems frameworks such as Redding's Framework to understand the complexities, limitations of the business environment in ASEAN member states.
• Designed as how the electronic platforms should function to incentivize collaboration among researchers, government officials, supranational institutes such as WHO, UN, Bill & Melinda Gates Foundation, Drug & Vaccine Institute.
• Synthesised information to create a business case study as how funding should be generated for future research; what types of funding should be sought-after at a given stage in the drug discovery process.
• Applied Systems Thinking and proposed recommendations through the Knowledge Management Framework
Executive summaries of both the documents can be requested through email.
Honors & Awards
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Sage All Star
Sage
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Employee of the year
Sage
First runner up
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Employee of the month
Sage
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Employee of the month
Sage
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Sage Guiding Principle Award
Sage
Sage Guiding Principle Award for Agility (4th Quarter)
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Voice of Youth
Infosys
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Brand Ambassador
Infosys
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Certificate of Appreciation
World Environment Day
For significant contributions made to the WED 2010 community.
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O’Rey Award for Be Oneness
Northwestern Mutual Insurance
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Star Infoscion
Infosys Leadership Institute
Recommendations received
5 people have recommended Aditya (Addy)
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