Trash, delete, unsubscribe.
That's 90% of your inbox before 9am.
Because somewhere between the abandoned cart email you've seen 400 times and the subject line that screams "LAST CHANCE" for the third week in a row, there's an entire industry pretending this is fine.
It's not. And next week at Shoptalk, we're putting it all on a game board.
Commerce Feud.
Four Seasons Penthouse, teams of 3, tasting menus, 7 rounds.
$15K grand prize. $200 spa card just for playing.
The Inbox Round opens Day 1, presented by our friends at Instant!
7 questions hitting the board:
1. Name something brands put in every abandoned cart email.
2. Name something every brand does to grow their email list that shoppers are tired of.
3. Name a discount every brand offers that trains shoppers to never pay full price.
4. Name an email every brand sends that goes straight to trash.
5. Name something a brand puts in a subject line to get you to open it that doesn't work anymore.
6. Name the email flow brands set up on day one and never look at again.
7. Name something brands email you about way too often.
Here's the cheat code:
The board is built from the answers commerce leaders submit.
Drop yours in the link below, and you're literally putting your answers on the board your team plays on. The game is rigged....In your favor. 😉
Answer and win: https://lnkd.in/gyfsMuhK
