Overdose.

Motto is one of Australia’s fastest-growing fashion brands - scaling in revenue fast and showing no signs of slowing down. We recently took Motto through a full Shopify migration, ready for their next chapter of growth. Faster, cleaner, and set to scale. Now we’re doubling down, managing their SEM and Social to fuel customer acquisition and keep the momentum rolling. Great brands deserve great partners. Stoked to have this one in the family.

From Grounded Truth to Agentic Action: Overdose takes the stage at Google Cloud NEXT! We are thrilled to announce that Overdose Digital, led by Ryan Delaney and Paul Pritchard has been selected to showcase our latest Analytics and Generative AI innovations at Google Cloud NEXT in Las Vegas this April! As the digital commerce landscape shifts toward AI-native operations, we've moved beyond traditional reporting to build the "Semantic Brain" for enterprise intelligence. In our session, 'Define Once, Trust Everywhere: The Semantic Layer for Governed AI', we will demonstrate how we've bridged the trust gap in AI: 🔹 Using Google Looker as our governed "Source of Truth" to eliminate hallucinations 🔹 Our bespoke "Generative Analytics" engine transforms Looker data into autonomous, brand-safe creative actions 🔹 From reducing data confusion to automating hyper-localised content at scale, we are redefining the future of Agentic Commerce 📍 Las Vegas, Google Cloud NEXT 📅 April 23rd Can't make it to Vegas? Reach out to our team today to book a bespoke demo and see how grounded AI can transform your business. Laura Jackson, BUI, TAM THI MINH, Tien Le, Adam Ellington, Nikolai Mouraviev, Ankit Patel, Charlotte Pecover, Bige Yilmaz, #GoogleCloudNext #AgenticCommerce #GenerativeAnalytics #LookerPro #OverdoseDigital

Our Digital Marketing Director, Bige Yilmaz, took the panel stage to unpack how brands can strategically integrate TikTok as a full-funnel performance engine - not just another social channel. The session covered ground that matters to every marketer right now: → When to introduce TikTok into the media mix for maximum impact → How AI-powered creative tools are sharpening campaign performance → The shift from traditional into to a Search + Performance approach within TikTok's ecosystem We were also super proud to see three of our clients - Novo Shoes Group PTY LTD, Remedy Drinks and SHEIKE - showcased as examples of what's possible when culture meets conversion. Massive thanks to the TikTok for Business team for putting together such a high-calibre session. If you're still treating TikTok as experimental, it's time to rethink.

A shout out to our enterprise SEO & GEO team delivering 🔥 Closing off a cracking quarter for one of our staple retail clients, the OD SEO Crew finished Q4 with all green arrows across Traffic and Revenue. Keyword Ranking Gains in just one quarter (Oct–Dec): +8,609 Keywords ranking Top-3 +9,059 Keywords ranking positions 4–10 The foundations that drove it: - Peak Season Landing Page Optimisations - Query Fan-Out Content Generation - Key Category SEO refreshes - Ramped up Link Building - Content structured for AI Overviews & LLM visibility The reality is that search isn't just Google blue links anymore. In 2026 we're deep in GEO - AI visibility auditing, prompt research, PDP FAQs engineered to show up in ChatGPT, Gemini, and AI Overviews. That's where the next revenue is. Watch this space. Leslie Tan Judy Kim Jason Mun James Locke Charlotte Pecover

We're looking for a Technical Director to lead our AU tech team. 🇦🇺 This role reports directly to Laura Jackson - Australian CEO, and sits at the heart of our Australian business - working closely with our existing client base and helping new clients navigate their path forward in eCommerce. You'll be leading an established, experienced team at a genuinely exciting moment for the business and the industry. If you're a senior agency technical leader who thrives on solutioning, client relationships, and technical strategy - we'd love to hear from you. 🔗 https://lnkd.in/eB3ZJ_-d Simon Forrest Nikolai Mouraviev Adam Ellington Paul Pritchard Todd Welling Miriam Wynn

When we started working with Allegion New Zealand, the brief was to replace manual ordering with a proper B2B commerce portal. What we found wasn't simple, but was common for large B2B merchants... Pricing and product information across disconnected systems. Trade customers ordering by phone and email. Account onboarding taking days. Operational drag that compounds quickly. So we built a system that beautifully supports their business. Shopify Plus at the front. QAD ERP, Dynamics, Salsify and AWS middleware underneath. The platform landed as an APAC finalist in the 2025 B2B eCommerce Association Awards. Now we're lucky to be partnering with Allegion Australia. Different market, same ambition: make B2B commerce actually work for the people using it. Allegion crew - it's great to be building with you 🔑

Most B2B businesses are leaking margin. Most know it. Few are talking about it openly. On March 3rd in Sydney, we're hosting a small group of senior B2B leaders to do exactly that. No presentations. No sales pitches. A Chatham House rules lunch for leaders accountable for commercial performance, operational efficiency, and customer outcomes. Spots are limited. Express your interest here and we'll be in touch. 👉 https://lnkd.in/e2m3mjfB

Two fashion brands. Four storefronts. One migration. Zero downtime. Barkers Men's Clothing and MAX needed to move from Adobe Commerce to Shopify Plus while expanding into Australia. Omnichannel loyalty programs, years of customer data, and complex backend integrations - all running across four storefronts in two countries. We extended our OnTempo Integration Accelerator to handle it - realtime ERP sync, loyalty redemption, and stock visibility across both brands in both countries - in-store and online. The result? They got a modern platform, an improved customer experience, and lower TCO, without losing anything. Check it 👉 https://lnkd.in/edxs8zNf #Shopify #Unifiedcommerce

#Hiring We are looking for two exceptional people to join our ANZ commercial team. These are not traditional sales roles. We are hiring Commercial Managers who genuinely understand commerce, know how to add value, and can turn strong conversations into long-term partnerships. Auckland → Shopify/ecommerce platform background Melbourne → Paid media and search channel background If this sounds like you or someone you know then drop a tag or hit the link below. https://lnkd.in/e5pH3AJa

Signet is one of our long standing, favourite partners - almost seven years and counting. Australia's leading packaging and warehouse supplies distributor needed a commerce engine built for the reality of B2B. Not a reskinned B2C site with a login wall. → Real-time ERP sync → Contracted and tiered pricing → Multi-user account hierarchy with role-based permissions → AI-powered search and personalisation → Automated ABN and credit verification → Full-funnel always-on paid media & lifecycle automation Recognised as one of the best B2B site in Australia. https://lnkd.in/eNHFEVaA