MIK Studio

The trailer is out. And the response has been something! Why Though? with Dr Matt Agnew is Australia's new science podcast for curious kids aged 8-12 🚀 Parents sharing it with their kids. Primary school teachers already planning classroom sessions. Families saying they've been waiting for exactly this kind of Australian content. The timing feels right. For kids at this age, the social media rabbit hole isn't inevitable... and #parents and #educators are actively looking for high quality #content that gives curious kids somewhere better to go. Why Though? delivers that. Audio-first production that looks and feels like premium television, anchored by a scientist with the credentials and the warmth to make kids genuinely want to know more. Built from the ground up at MIK Studio. Real production. Real science. The kind of content that fits naturally into a family's world. 🚀 Congratulations 🚀 to Dr Matt Agnew and the team at Stage Addiction. Proud to have made this one with you. We're already deep in conversations about Season One partnerships. If that's a conversation you'd like to be part of, say hello@mik.studio #kidspodcast #sciencepodcast #australiankids #science You'll been seeing Why Though? on Spotify, Apple Podcast via Acast and all your favourite podcast players. Follow for more: https://lnkd.in/g_nJuHzg https://lnkd.in/gSyKvWAB

Cruising around the U.S with this new audio work! 🚘 What does choosing your next car sound like?  Our North American team answered that question in a new immersive Spotify campaign for Cars.com. Through spatial audio storytelling, we created a spot showcasing different life moments, where finding the perfect car is not a dream, but a possibility. The goal: to communicate the millions of options available on Cars.com in a way only sound can deliver. From the first draft of the script to the final 3D mix, the team took this one for a full test drive — crafting a bespoke soundscape built specifically for Spotify and optimized for headphone listening. We loved bringing this one to life and exploring how immersive audio can help U.S brands tell richer stories! Listen here (🎧 recommended): https://lnkd.in/e9Ub_Tkw

How do you execute a campaign when the brief is one word: More? You take them on a journey of possibility through audio. In this multi-market campaign we created a dimensional rift, rooted in real game play, the showcased multiple different gaming worlds. From heroic saves to horror, sport to combat, these fast and cinematic spots all ended up in one place; Just one more game. Our campaign embodied the scale and unpredictability of the Playstation Game Catalogue. Because with Playstation Plus, there's always more. Listen to the UK audio spot here: https://lnkd.in/d7bW8HyF

Most young Australians don’t start vaping alone. They start with friends. For the 3rd year in a row, together with Spotify and the Australian Government, we launched a new digital experience with the national anti-vaping campaign, flipping this social dynamic into a solution. The “Buddy Up” experience invites users to make a quitting pact with a mate by choosing their quitting anthem – a music-fuelled promise between friends to quit together. Each track is added to a collaborative playlist and the more mates who commit to quitting, the bigger the playlist grows. We also worked with DJ X, Spotify’s AI DJ. With 87% of AI DJ streams coming from Gen Z and Millennials, Xavier "X" Jernigan has become a trusted cultural connector; the perfect voice to invite listeners to buddy up and take the pledge. “Buddy Up” is now live. Try it here (Mobile Only) - https://lnkd.in/gKzuKiDi

Gone are the days of tossing a chocolate bar into your trolley at checkout! 🍫 🛒 The UK recently implemented strict regulations on advertising less healthy food products (LHF), specifically those high in fat, salt, or sugar (HFSS). From in-store placements to television, digital, and social, the new rules have reshaped food marketing in the country. With this change comes a need to rethink how brands communicate. Audio is uniquely powerful in this landscape. CPGs can convey brand values, taste, texture, mood, and personality through sound in subtle and creative ways. So together with Spotify Creative Lab UK, we presented ‘AudioLive’ – a session focused on navigating these new regulations and exploring the creative possibilities of audio. We took the room – filled with marketing minds from the likes of McDonald’s, Coca-Cola, Starbucks, and Tesco – through the process of creating a Spotify audio advertisement under the lens of the LHF regulations. We’re here to help brands adapt to these changes - let’s rethink what’s possible.

New digital work - we partnered with UMG for Brands to redesign and build a website that truly reflects their global presence, evolved brand, and expanded service offering. Needing something designed for functionality vs. the scale of work, we created a clean, sophisticated and highly functional digital experience that showcases what UMG for Brands does best — from services to standout case studies — while making it effortless for prospective clients to connect. Here’s what we delivered: • A modern, elevated design aligned with their new branding • Clear showcasing of global services and impactful case studies • Regionally refined content structure to support SEO and geo-localisation • Smart tagging and filtering to tailor content for key markets • Improved user journeys for prospective & current clients, agencies and media • Clear local contact pathways and office visibility The result is a confident, future-focused platform that positions UMG for Brands ahead of the competition — and makes global expertise feel locally accessible. Take a look: https://www.umgb.com/

As the production partner behind last weeks Food For Thought event at the Ace Hotel / Atelier Ace, it was a privilege for us at MIK Studio to help bring this conversation to life alongside News Corp Australia’s The Growth Distillery and The Marketing Academy. The format was intimate by design. A small private dinner. No theatrics. Just smart people in a room prepared to think honestly about where our industry is heading. In conversation with General Manager Leigh Lavery and the legendary Sir John Hegarty, the discussion challenged something uncomfortable. They talk about being in a “creativity age”. Yet much of what we’re producing is scale over substance. Volume over value. Thanks to our friends at The Growth Distillery & News Australia and Natasha Cormier for trusting us with the event & their creative spark.

Music culture has moved beyond passive listening. Fans are looking for immersive, real-world moments they can engage with. So together with Spotify, we transformed Gorillaz’s new album, ‘The Mountain’, into an experience that lived across both screens and streets. Online, we launched an interactive experience on Spotify and paired them with one of the band’s four virtual members. Offline, the world of ‘The Mountain’ appeared across London through a series of four murals. We encouraged fans to track them down, scanning QR codes at every site to track progress on a dedicated MIK-developed microsite.

Spotify and MIK Studio are looking for a freelance Creative Strategist to join our growing Creative Lab team. 💚 🧠 🎵 Our team is Spotify Advertising’s in-house creative agency, responsible for building amazing branded experiences. We collaborate with brands and agencies to inspire, create, and scale creativity with Spotify-first thinking. Does this sound like you or someone you know? HMU!

MIK Studio partnered with Spotify Italy and Dentsu Creative on the conceptualization and execution of Spotify’s Sanremo 2026 experience: a mobile-first, on-platform marketing initiative designed to elevate audience engagement around Italy’s most iconic music festival: the Festival di Sanremo. Sanremo isn’t just a musical competition. It’s a national ritual. It’s family conversations around the TV, group chats exploding during performances, debates the morning after. Our goal was simple but ambitious: bring that collective energy onto Spotify and make the platform feel like an active part of the Festival’s journey. We created a dedicated Spotify's in-app Sanremo hub where listeners can discover the competing artists, support their favorites as the competition approaches through a personalized custom message, and share that message on social media. The result is an experience that connects culture, fandom, and digital interaction, making Spotify not just where people listen to Sanremo, but where they live it. Discover the experience (mobile only): spotify.com/sanremo2026