Immutable

Our Business Development team just ramped up! 🚀 Absolutley thrilled to welcome Destiny Choi to the Immutable team as Business Development Analyst. ⚡ Destiny joins us with 5+ years of experience across APAC in AdTech and mobile growth, with a standout track record of scaling campaigns and driving revenue growth in the Korean market and APAC. She brings deep expertise in user acquisition, campaign optimisation, and building strong partnerships with leading gaming and tech companies, making her a perfect fit as we continue to expand across Korea and unlock new growth opportunities. Wonderful to have you on the team, Destiny! ✨

Our Security team just got fortified 🔒 🚀 We’re thrilled to welcome Adam S. to Immutable as Senior Security Engineer. Adam joins us with deep experience across incident response, detection engineering, and security automation, most recently leading and scaling a SOC team while building high-impact automation and detection capabilities . He’s someone who doesn’t just respond to threats. He builds the systems that stay ahead of them. At Immutable, Adam will take ownership of our SecOps platforms, helping us sharpen detection fidelity, reduce noise through automation, and continuously evolve how we protect our ecosystem. Great to have you on the team, Adam! ⚡ 🥂 ✨

The Immutable team is growing! Please join us in welcoming Nicholas Clancy, our new Head of Product 🚀 Nicholas joins us at an exciting time as we scale our platform, deepen our product capabilities, and continue building the infrastructure that powers how games launch, grow, and engage players globally. He’ll be partnering closely with Engineering, Design, Data, and GTM to sharpen our product strategy and accelerate execution across the board. 🎮📈 Welcome aboard, Nicholas! 🥂✨

Our Customer Growth team just leveled up! 🚀 We are thrilled to welcome Alex Li to the Immutable team. Alex joins us as an ex-strategy consultant with a wealth of experience in the industrial and energy sectors. He’s now bringing that sharp analytical mindset to the front lines of gaming as we continue to scale! 📈 Great to have you on the team, Alex! 🥂✨

Background coding agents feel inevitable, but building one surfaced very different engineering problems than expected. we wrote up what actually happened building our background agent at Immutable.

19,000 games launches on Steam last year. Only the top 4-8% crossed six figures. The difference shows up long before launch day. The teams we work with are: → Testing dozens of creative angles at once → Automating wishlist nurture flows → Scoring players by intent before launch → Dialling in messaging weeks (sometimes months) ahead of release All powered by systems built into their marketing stack. On February 24, we're running a LIVE AI Game Marketing Masterclass where my Co-founder will show the exact prompts, workflows, and retention setups behind these launches. To give as much value as possible, we're bringing in a major studio joining to share how they’re preparing for their Steam release + giving away a bonus AI resource. This is for high-intent Steam studios planning a serious launch and there will be no replays. Comment 'MASTERCLASS' and I'll DM you the event.

Only 4% of Steam games generate meaningful revenue. On February 24th, I’m breaking down how top studios are using AI to stack the odds in their favour before launch. After working with hundreds of game teams, here’s what stands out: The studios winning in 2026 are building smarter systems before release. They’re using AI to:  → Run large-scale creative tests without adding headcount  → Build pre-launch lifecycle flows that drive real retention  → Grow wishlists through automated workflows  → Improve conversion by refining messaging at every touchpoint I’m hosting a Live AI Game Marketing Masterclass where I’ll walk through the exact prompts, workflows, and retention models used by top-performing Steam games. Because it’s live, I’m also bringing in a major studio guest to share how they’re preparing for their upcoming Steam launch. And everyone attending will receive a bonus AI resource I’ve spent hundreds of hours building so you can apply these systems immediately. A few notes:  → Designed specifically for studios launching on Steam  → Live only (no replay)  → Built for teams targeting 2026 launches and beyond If your next launch matters, this will be worth your time. Comment “AI” and I’ll send you the details.

Coming soon 👀 #GDC Festival of Gaming

Today marks a defining moment for Immutable and the gaming industry! We're thrilled to announce that Might & Magic Fates is now live worldwide on mobile 🎉 A groundbreaking collaboration between Immutable and Ubisoft that brings one of gaming's most legendary franchises into a new era 💎 For 40 years, Might & Magic has captivated millions of players worldwide. Fates combines deep strategic gameplay with true digital ownership, delivering an experience where victory is earned through skill, not spending. This partnership represents more than just a game launch. It's validation that Web3 technology can enhance gameplay without compromising quality - bringing players hundreds of collectible cards, faction-based strategies, and the freedom to truly own and trade their in-game assets through Immutable's secure infrastructure. We're especially proud to partner with Ubisoft, a studio behind some of the industry's most iconic franchises 🤝 To the Might & Magic community: your decades of passion have made this moment possible. To our partners at Ubisoft: thank you for trusting us to help carry this legendary franchise forward 💓 The future of gaming is here. Welcome to the Sea of Fates. Download on iOs here ➡️ ➡️ https://lnkd.in/gB4rxJba Download on Android here ➡️ ➡️ https://lnkd.in/gw2HcK8m