align.me

Back in October 2025, we partnered with the CBTS Technology Solutions team to help sharpen priorities, challenge assumptions, and create alignment around execution through our GTM Planning Program. Really appreciate this feedback, especially the note about helping broaden thinking! Thanks Colleen Katzenberger!

Sovereign AI is gaining real urgency in Australia – and most businesses aren't asking the right questions yet. At our latest Referrer's Lunch, Simon Kriss and Jon Whittle unpacked what it really means for Australia to own and control its AI capability, from data centres through to the models powering the tools we use every day. The full recap is now available, including the 5-layer framework for thinking about where sovereign control exists in your own setup – and where it doesn't. Read more below:

Earlier last year, we partnered with enGenome, a bioinformatics product and services company, on a focused 100-day GTM sprint - aligning on market, problems, execution, and momentum from day one. Thanks again to the Engenome team for the partnership, and Gianluca Passaniti and Giovana Herold for the kind words!

Are you spending enough on marketing to achieve your growth objectives? In this newsletter, we take a look at where B2B marketing budgets are being allocated to drive sustainable demand, and share practical recommendations on how to use your marketing budget more effectively. To keep up to date with relevant industry insights and insider knowledge on LinkedIn, subscribe to our monthly newsletter today.

This was a 12-month project involving a full UX overhaul, new brand identity, and new content, all reflecting the direction Veyor is heading to – and the team delivered something we're super proud of. A huge thank you to Ary Nagrath, Asorthi Dimachki, Clara Nicolaescu, and Téya Brown for their work on this. The attention to detail across every stage showed. Between align.me and Veyor, chaos doesn't stand a chance. Head to https://lnkd.in/gBGnXrXk to see the finished website. #WebsiteLaunch #DigitalStrategy #WebDesign #ContentDesign

A recent LinkedIn research piece highlights a few clear trends in B2B buying behaviour - and they reflect some of the trends we are seeing in the market: * Buyer journeys are increasingly nonlinear and cross-channel * Video is now a default expectation, not a “nice to have” * Creativity is directly linked to engagement and action * And trust has become a measurable driver of ROI At align.me, we’ve spent years helping B2B businesses identify who their market is, where they are, and how to communicate with them through our structured GTM planning and leading execution services. If you are interested in the LinkedIn article, you can find it here: https://lnkd.in/dYqHfmK8

Recently, we had the chance to work with the team at Fusic Co., Ltd. as part of their GTM planning journey. This journey included a 3-day workshop, as well as 100-days of execution support to ensure the agreed plan is actively brought to life. As Tatsuya Yamashita shared in their feedback, the biggest value wasn’t just learning something new, it was aligning around what’s actually achievable and building from there. Thanks for the kind words Tatsuya Yamashita!

Mainstream, a cloud-native technology company, found itself in a unique position: balancing a mature, successful private cloud business with an emerging public cloud practice. To capitalise on the opportunity ahead, and to align the organisation  around a clear path forward, Amazon Web Services (AWS) partnered with align.me to help Mainstream to capitalise on the public cloud opportunity. This is their story!

We recently had the opportunity to partner with the UpScale Solutions Pty Ltd team, delivering a high-impact GTM planning workshop with key stakeholders across the business. Thanks for the kind words Gideon Cordover!

B2B marketing is entering a new phase. In this month’s newsletter, we explore several of the key trends shaping B2B marketing in 2026.