Alida

Why are brands ditching million-dollar advertising campaigns for influencer-led ads? Because they don't treat their audience as a "target market." They treat them as a community to grow with. And this shift has top research teams changing how they operate. Read more on what the creator economy is teaching modern researchers: 📖 https://hubs.la/Q0440G7C0

𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲𝘀 𝗵𝗲𝗮𝗿𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗚𝗿𝗲𝗲𝗻𝗯𝗼𝗼𝗸 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 (𝗚𝗥𝗜𝗧) 𝗿𝗲𝗽𝗼𝗿𝘁! 💡 Each year, this report details new trends in research methodologies, how organizations develop and socialize insights, how technology impacts workflows, and emerging best practices. Take the GRIT survey below to share your thoughts and inform how business and research strategies are being redefined right now. 🔗 https://hubs.la/Q042KGDc0

𝗧𝗵𝗿𝗲𝗲 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗱𝗮𝘆𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲! We had so many inspiring conversations with media leaders about turning data into richer insights and getting closer to the 𝘸𝘩𝘺 behind viewer behavior. Huge thanks to everyone who stopped by to connect! Matthew Larosa Justin Gage

Drowning in data but starving for insights is becoming a reality for many research teams. When companies are juggling 10+ tools, insights get trapped in silos and teams spend more time managing platforms than learning from customers. More tools don’t lead to better decisions. But they do:   1. Create friction   2. Slow execution   3. Quietly drain value from the data you already have Explore what smart research stack consolidation looks like here: https://hubs.la/Q042b_6w0

Scaling globally doesn’t fail because teams lack data. It fails because their research wasn’t built to scale. A one-off style research strategy can add cost, complexity, and risk as markets grow. The teams that scale well invest early in ongoing access to real customers. 𝗥𝗲𝗮𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗴𝗹𝗼𝗯𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵: https://hubs.la/Q04170X20

Alida is honored to be named as a “𝗦𝘁𝗿𝗼𝗻𝗴 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗿” on the 𝗙𝗼𝗿𝗿𝗲𝘀𝘁𝗲𝗿 𝗪𝗮𝘃𝗲™: 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀, 𝗤𝟭 𝟮𝟬𝟮𝟲 𝗥𝗲𝗽𝗼𝗿𝘁. In addition to our inclusion as a significant player in the experience research industry, we are excited to have received a top “above average” customer feedback rating. “𝘈𝘴 𝘸𝘦 𝘭𝘰𝘰𝘬 𝘵𝘰 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦, 𝘰𝘶𝘳 𝘧𝘰𝘤𝘶𝘴 𝘳𝘦𝘮𝘢𝘪𝘯𝘴 𝘰𝘯 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘪𝘯𝘨 𝘸𝘰𝘳𝘭𝘥-𝘤𝘭𝘢𝘴𝘴 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘦𝘭𝘦𝘷𝘢𝘵𝘦 𝘳𝘦𝘢𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘷𝘰𝘪𝘤𝘦𝘴, 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘦𝘥 𝘣𝘺 𝘈𝘐-𝘱𝘰𝘸𝘦𝘳𝘦𝘥 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝘵𝘩𝘢𝘵 𝘥𝘳𝘪𝘷𝘦 𝘥𝘦𝘦𝘱𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘢𝘵𝘵𝘦𝘳 𝘮𝘰𝘴𝘵.” - 𝘌𝘧𝘳𝘦𝘮 𝘈𝘪𝘯𝘴𝘭𝘦𝘺, 𝘊𝘌𝘖 𝘢𝘵 𝘈𝘭𝘪𝘥𝘢 Read more here: https://hubs.la/Q040PNw80

You’ve invested in AI. Your leaders believe it’s driving results. But do your teams? 🔍 AI adoption is moving fast, yet a growing gap is emerging between leadership expectations and how work actually gets done. Without shared goals, the right workflows, and real enablement, speed creates friction, not progress. Read why this gap is growing and how to fix it: https://hubs.la/Q040hfMv0

Looking for pro-level insights, with pickleball-level ease? Swing by 𝗕𝗼𝗼𝘁𝗵 𝟮 at the 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 next week in Miami to see how leading media brands are using real audience feedback to inform content decisions and better understand viewer preferences. Plus, try your luck at the booth to win a new pickleball set! Matthew Larosa Justin Gage

In 2026, a clear pattern is emerging: people are intentionally choosing in-person experiences again. Consumers aren’t rejecting AI or digital experiences. They’re rejecting experiences that feel cold, automated, and detached from real people. The future of research is human-first and powered by technology. How are you marrying “in-person” authenticity with AI-powered experiences? Check out our latest blog that unpacks what this shift means: https://hubs.la/Q03_wTY50