Martin Fluch

𝐐𝐮𝐨 𝐯𝐚𝐝𝐢𝐬 𝐃𝐢𝐠𝐢𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲? 2025 is shaping up to be one of the most turbulent years for #CIOs, but also one of the most defining.   Last year, we covered the CIO agenda comprehensively in five blog posts. This year, we focused on the State of #Digitization in Germany across regions and industries. Strategy& partnered with the German Economic Institute (iW), adding fresh quantitative insights on the Germany’s “digital divide”. Thank you to Hubertus Bardt and Dr. Henry Goecke for your valuable insights and contributions.   Striving for digital #sovereignty, renewing the enterprise value chain with #AgenticAI, and streamlining the IT footprint are key building blocks to speed up #digitization and overcome Germany’s "digital divide". Please click through the overview of our findings, leave your comments, and reach out if you want to learn more about our findings and recipes for digital success. Andreas Spaene, Florian Stürmer, Lucas Sy, Dr. Matthias Schlemmer, Dr. Marco Tietze, Moritz Wächter, Dr. Daniel Ziegele  

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It’s not uncommon for both business and IT leaders to consider ways to future-proof operations. In fact, I hear this conversation come up a lot. While we rarely find a silver bullet solution to an issue as big as this, I think Manju Naglapur gets pretty close in his latest article on IT-Daily. He explains why the future isn’t about replacing old systems, but building intelligent ecosystems. Manju makes a compelling case for how strategic integration and using compliance as a strength can redefine industry leadership. Read the full article here: https://ow.ly/P9vl50XbIKn

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𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧 – 𝐭𝐡𝐞 𝐀𝐈-𝐑𝐞𝐚𝐝𝐲 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐉𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐦 𝐀𝐈, 𝐁𝐮𝐧𝐝𝐥𝐞𝐬 & 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: 𝐟𝐫𝐞𝐬𝐡 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 Over 130 subscription leaders gathered in #Hamburg for the joint annual conference of the Bundesverband Abonnement e.V. and the Verband deutscher Lesezirkel e.V. Association. The big message from chairman Martin Lange: “Further obstacles to winning subscribers are simply not acceptable.” ➡️ His wish-list was crystal clear: 0 % VAT on press products, leaner GDPR interpretation, zero bureaucracy around consent, no written “double-opt-in”, and a fast fix for the “Fair Contracts” pitfall that currently handcuffs free-market journalism. Some take-aways I found really helpful: ➡️ Christopher Buschow: Readers value choice—but pay for convenience. Smart bundles (print + audio, news + sports, family packs) lift ARPU up to 35 % while keeping churn down. Add dynamic pricing and you’ve got a retention flywheel. ➡️ “Subscriber Life-Cycle 360°” – Sophia Heinig (Circuly), Donika Lilova (F.A.Z.), Torsten Müller (Urban Sports Club) and Enrique Tarragona (DIE ZEIT) shared best practices on scoring, conversational onboarding and upsell-friendly chats. Moderated by Lennart Schneider. ➡️ So: what's next? My take from the Arvato Systems side: the future subscriber journey is #AI-driven, #reader-centric and #privacy-safe. “Smart Reads” personalise every article via semantic tagging, scoring and real-time recommendation – cutting choice overload and boosting engagement  . Quick wins start with newsletter #personalisation, evolve into recommendation MVPs, and culminate in generative content once the data foundations are solid  . Hybrid build-and-buy models give publishers speed and control – think SaaS engines for rapid pilots, own IP for the secret sauce  . If we reduce friction on the policy side and double-down on AI innovation, we super-charge both reader value and revenue. Let’s team up to turn bold ideas into working code. Thank you Karina Pusch for inviting me to speak about how AI is transforming the customer journey! Find all pics from the fabulous Klaus Knuffmann in the link below. Thank you to all the amazing people I met. Looking forward to follow-ups together with Matthias Lips. And stay tuned: AR is about to reshape how we experience news! #smartreads

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Recently, I shared my perspective on how German and European companies can use AI strategically to improve their business performance with German magazine DUP UNTERNEHMER. For Tata Consultancy Services, the key lies in a strategic approach that integrates technology, processes and employee qualification, putting people in the center to create the basis for sustainable success. Read the full article here https://lnkd.in/eFHHRfMc and let me know what your thoughts are. #AI #DigitalTransformation #TCS #Innovation Tata Consultancy Services - UK and Europe

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What is happening to the new 500 billion Euro Germany wants to spend on infrastructure? And what does it mean for digital transformation? Yesterday, I could discuss these questions and also what companies need to do to transform themselves into more digital companies on German radio WDR. Here are three takeaways: 1) A large share of the new funds should be invested in the digital infrastructure of the government in Germany to mimic digital #Govtech champions like Estonia and Ukraine. This would make life much easier and less bureaucratic for companies and citizens. 2) Digital transformation means more than digital processes, it means digital business models. Companies need to create new digital business models like Axel Springer, Siemens and Giesecke+Devrient, who have successfully mastered their digital transformation. 3) Germany could benefit from the convergence of physical and digital, like in the case of #AI and #robotics. Companies in Germany are excellent in mechanical engineering. If these skills are combined with software engineering, they are perfectly set up for the future of tech. You can listen to the full interview (in German) here: https://lnkd.in/dh399NXk #germany #europe #digital #transformation

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🦾 German tech giants unite to build Europe’s first AI superhub, aka "Stargate" SAP, Deutsche Telekom, IONOS, the Schwarz Gruppe, and Siemens plan to establish a large-scale artificial intelligence (AI) data center in Germany. This initiative aims to strengthen Europe’s digital sovereignty and enhance its competitiveness in the global AI arena. 🇪🇺 The consortium intends to apply for funding from the European Union’s “InvestAI” program, which was introduced by EU Commission President Ursula von der Leyen at the AI Action Summit in Paris. This program includes a €20 billion fund designated to support the development of five AI “gigafactories” across Europe, scheduled to commence operations from 2026. Each facility is expected to be equipped with approximately 100,000 next-generation AI chips, quadrupling the capacity of current AI infrastructures. These centers will focus on training complex AI models, particularly for applications in medicine and scientific research. SAP board member Thomas Saueressig emphasized the necessity of partnership for such a project, stating that discussions are ongoing regarding the optimal model for collaboration. Ionos CEO Achim Weiss highlighted the initiative as a significant step towards achieving greater digital autonomy and confirmed plans to participate in the EU’s funding application process. My View? 👍 Another necessary "baby step" to reduce our reliance on non-European technologies. ⚡ That sounds to me like a much better use of taxpayers' money than subsidies for cruise ships or “overhead lines on motorways” https://lnkd.in/eDVHRhZZ / https://lnkd.in/ehKkVBJi 🇩🇪 🇪🇺 Let's stop playing innovation theatre and instead work on alternatives to the 🇺🇸 🇨🇳 tech giants https://lnkd.in/e_psKrjJ 🚀 Join European Workshop on Software Ecosystems (EWSECO) and European Champions Alliance https://lnkd.in/eAvJnK7E 😎 Read Strategy Patterns cheatsheet https://lnkd.in/erBAN8Q2 🚨 Let us use more Open Source Software, see e.g. my E3-Magazin articles https://lnkd.in/eh7f_z9t Dr. Karl-Michael Popp , Robert Reiz , Rolf Schumann , Michel Sérié, Roland Schopp , Michael Mattis , Thomas Saueressig , Dr. Philipp Herzig , Michael Maier , Marc-Oliver Klein , Sven Denecken , STACKIT , Schwarz IT KG , Aleph Alpha , Silicon Valley Europe , #DigitalInfrastructure ,#corpvision #ai #innovation #opensource #sapfamily https://lnkd.in/eScFhFNG

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Cyber Campus Austria – For a secure digital Austria The digital threat is growing – we're growing with it! Cyber Campus Austria will unite companies, researchers, and government agencies in the fight against cyberattacks. With innovative training, cyber defense simulations, and interdisciplinary expertise, Austria's cybersecurity will sustainably be strengthened. To further progress this key initiative the KSÖ (Competence Center for Safe Austria) met this week with the Minister of Defense Klaudia Tanner and the Chief of the General Staff, General Striedinger. Many thanks to the KSÖ and especially to president Michael Höllerer for his engagement and for personally driving this important initiative! #CyberSecurity #ITSecurity #DigitalAustria #Innovation #Digitalization #KSÖ #Cybercampus

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