German manufacturing is extremely capable. The real challenge lies in managing flexibility, cost, and growth at the same time. Last week, our partner Manuel Hörl joined a machinery-focused economic mission in Bavaria hosted by ADVANTAGE AUSTRIA Deutschland. Across company visits including Liebherr Group, DMG MORI, Wacker Neuson, Linde, Josef Lentner GmbH, TGSK - Turbo Gears - Services - Kempten and Jungheinrich AG, a consistent pattern emerged: ⚙️ Engineering quality and manufacturing depth remain at an exceptional level 🤝 Differentiation is driven by strong customer proximity and flexibility 💸 This comes at a cost, with customization leading to high inventory requirements 🚀 There is significant potential to enter new markets based on existing technologies 🛡️ Defence is increasingly relevant, often through existing industrial capabilities Many thanks to ADVANTAGE AUSTRIA for organizing this insightful exchange.
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