MOOCO Studio

What does it mean to keep believing in design when everything around it is accelerating the tools, the processes, the way we create? Design Visions Report V6: "Believing in Design" explores exactly that. Not how design adapts to change, but what it holds onto when change becomes constant. This volume looks at design as an act of meaning-making. Beyond organizing information, beyond aesthetics, beyond optimization design as the practice of making sense of things. A question worth asking. An answer worth searching for. Design Visions Report V6. Coming soon. #DesignVisionsReport #BelievingInDesign #DesignThinking #DesignLeadership

Some tournaments are bigger than the sport itself. The World Baseball Classic is one of them. ESPN commissioned us to develop the graphic package for their World Baseball Classic 2025, a visual system built to carry the drama, the intensity, and the global scale of baseball's most prestigious tournament. From on-air graphics to every broadcast element, we designed a language capable of holding up under the pressure of a competition where every nation shows up to win. Creative Team: CEO: Andrés Urrutia COO: Tomás Fernandez Pico CCO: Carlos Méndez Executive Producer: Federico Novello. Art Director: Pablo Parzajuk Motion Graphics: Ivan Rodriguez, Juan Segovia, Mariano Herrasti, Federico Chele Designers: Jazmín Rodríguez, Carolina Yuale, Roberta Campos Creative Producer: Santiago Antin Pujals #MoocoStudio #ESPN #WorldBaseballClassic #WBC2025 #GraphicDesign #OnAir

The past is making a comeback. But not in the same way. In sport, nostalgia is becoming a tool for shaping identity, narrative and fan culture. 👉 Read the full article #Nostalgia #SportsDesign #Branding #CreativeStrategy #MoocoStudio

A new show arrived at ESPN's mornings. And we took care of its identity. ESPN brought us on to develop the complete branding for “Buen Día ESPN”, their new morning program, from scratch. We built a visual universe of its own bold, warm, and unmistakably ESPN. A graphic language designed to live across every element of the broadcast, from the on-air package to every piece of the program. From scratch. From 7am. From ESPN. Creative Team: CEO: Andrés Urrutia. COO: Tomás Fernandez Pico. CCO: Carlos Méndez. Executive Producer: Federico Novello. Art Director: Pablo Parzajuk. Motion Graphics: Juan Segovia, Ignacio Garibotto, Mariano Herrasti. Designers: Lucas Mercado, Paula Moruzzi. Creative Producer: Santiago Antin Pujals. #MoocoStudio #ESPN #BDE #BuenDíaESPN #BrandIdentity #OnAir

For a long time, sports content was simple. Show the game. The result. The highlights. Today, that’s no longer enough. We spoke with Federico Novello, Executive Producer at MOOCO Studio, about how the rules of the game are changing and what brands and platforms are looking for today when producing content in the sports universe. 👉 Read the full article. #SportsContent #CreativeProduction #SportsMarketing #ContentStrategy

Branding a race goes beyond designing a logo. It’s about building a system that runs through the entire experience. We were commissioned by ESPN to develop the full branding for RUNAHOLICS, the running race held in Mexico. Our work focused on building a flexible identity capable of living across every touchpoint of the event. Starting from the logo and identity, we developed the campaign’s key visual and graphic concept, later expanding the system across outdoor and digital formats. The design also extended into race assets such as medals, ribbons, and other elements that became part of the runners’ experience. Creative Team: CEO: Andrés Urrutia COO: Tomás Fernandez Pico CCO: Carlos Méndez Executive Producer: Federico Novello Art Director: Pablo Parzajuk Motion Graphics: Ivan Rodriguez, Juan Segovia, Mariano Herrasti, Federico Chele Designers: Jazmín Rodríguez, Carolina Yuale, Roberta Campos Collaborators: Francisco Scavino, Iñaki Esteban Taberna, Delfina Lovera 3D Generalist: Rubén Adrián Bravo, Maximiliano Falcone, Lucas Ferreyra Creative Producer: Santiago Antin Pujals #MoocoStudio #ESPN #Runaholics #BrandIdentity #DesignSystem

It’s Cinema. It’s HBO MAX TV. We were invited by HBOMax to develop their Movies, March 2026 campaign. Under the concept “It’s Cinema, it’s HBOMax”, we crafted a proposal that highlights the quality of their films, combining refined graphic design with an animation system that enhances the rhythm and feels closer to the viewer. The campaign was built around two key pieces: One Battle After Another and Sinners, both Academy Award nominees, from which we executed the full campaign ecosystem, including adaptations, versioning, and localization. We also developed the campaign key visuals and their social media applications. And yes… One Battle After Another ended up taking home the Oscars 👀 🏆 Creative Team: CEO: Andrés Urrutia COO: Tomás Fernandez Pico CCO: Carlos Méndez Executive Producer: Federico Novello Art Director: Lucila Lopez Puebla Graphic Design: Jazmín Rodríguez Animation: Lisandro Diez Producer: Sofía Salemme #MotionDesign #CampaignDesign #HBOMax #Cinema #Craft #MOOCO

Working with ESPN means working within the world of sports. A brand built on celebration and collective excitement, where every play can shift the story. Across spots and broadcast pieces, the goal is to capture that spirit in visuals that carry the same energy, clarity and presence. This reel brings together part of that ongoing work, developed alongside a great creative team. CEO: Andrés Urrutia. COO: Tomás Fernandez Pico. CCO: Carlos Méndez Executive Producer: Federico Novello Art Director: Pablo Parzajuk Creative Producer: Santiago Antin Pujals Designers: Jazmín Rodríguez, Carolina Yuale, Roberta Campos Motion Graphics: Ivan Rodriguez, Juan Segovia, Mariano Herrasti, Federico Chele #BroadcastDesign #SportsBroadcast #OnAirGraphics #MotionGraphics #MotionDesign

What happens when design stops seeking harmony and starts pursuing contrast? When what seems absent becomes the starting point. When tension becomes structure. When opposites stop clashing and start building each other up. In this new volume, In Search of the Opposite, we explore a simple but powerful idea. 👉 Read the article and explore the full report.