Unlike so many others, you can tell the author uses apps all the time. Very locked in on what makes apps/ programs truly useful. A big part of that is not allowing advertisers to interfere in the enjoyment of using the software she created when it is used. This takes WISDOM, not intelligence. At times I think there are about as many technically motivated programmers in the world as there are fire ants.Unlike those programmers, who seem to be everywhere, programmers who develop software that truly is an excellent and non-annoying application are worth getting to know, they are rare.Any developer that tells you how fast he/ she can have your program done and trouble free in only a few short days or weeks - has a team of dozens of talented designers OR, likely is starting on a template framework being adapted to what the developer perceives the needs to be met for the client. Many developers think they can make even more money by including numerous ads for other software titles. That theory works as well as going knocking on doors during the championship game. They will be home, but want to talk to a salesman about as much as shaving their head with a butter knife while chewing on tinfoil.Knowing how to address a customers needs takes plenty of smarts. Knowing how and when to sell your software to them at the best possible time takes wisdom. Go with wisdom every time.

I have been using Wipr for a while now, as soon as I got news of a new version of it, I had to buy it and test it out to see how it held up to its predecessor, and I will say.. this is the best ad blocker I have ever used. I have performed a series of tests with ad blocker testers to see the filtration list and how it holds up, and it has performed beautifully, it has filtered everything in this complex test, but let’s be honest.. the user wants to know how it performs on day to day use, I read articles and watch videos on the web constantly, I have not been interrupted with advertisers spamming me with junk that consumes my data and makes pages hideous, instead, I have had a fast, beautiful pleasant experience on every single website I have visited. I usually find myself dreading reading an article and having to just put it in Reader Mode to remove all the clutter but now I can enjoy pages without any worries. What about videos though? Well.. I haven’t seen a single advert pushed down through any of the services I consume media on, that you may likely find yourself using. I have even gone through foreign sites and have had a pleasant experience with them with again, no adverts. What about battery? Extensions CAN be resource intensive, this one is not that. You will find yourself not only having what I would say to be the best experience on the web with the WebKit engine that is super light and efficient and arguably in my opinion stronger than that of Blink or Gecko, and with a very light and easy to install ad blocker that beats out the rest. This is an essential if you are a frequent browser on the Safari browser. 5/5 Stars.

I’ve consistently turned my nose up at ad blockers, primarily because they all seemed to be a security/privacy risk, and secondarily because ads help keep the web “free”.But it’s gotten out of control, with bandwidth and battery sucking video ads autoplaying, overlays popping up over text as I’m reading it on my iPhone 13 (with dismiss buttons so small you end up clicking the add instead of the dismissal), and so on. Advertisers have abused their privilege to target me, as far as I’m concerned.What I’ve found here is an ad blocker that works, with minimal set up fuss and an ideal privacy policy. And while I’ve not needed it, the developer support appears to be excellent. Well worth the price.

I decided to give this app a try due to some recent issues with AdGuard Pro/AdGuard for Safari not applying filtering rules correctly and thus allowing ads to slip through (this issue has been open on their GitHub for over a month now).Further, while I love uBlock on my non-Apple devices, uBlock Lite on Safari just wasn’t built for the Apple ecosystem and again, allows ads through unless you give it access to view sites.So I decided to give Wipr a try and so far it’s been fantastic. It’s clearly tailored for the Apple ecosystem and is blocking everything the others were missing - I think I have a new favorite!