Eid Al Adha Mubarak from all of us at UM MENAT ✨ This occasion reminds us of the importance of coming together - through shared moments, quiet reflection, and the people who ground us most. May the days ahead bring peace to your homes and meaning to the moments spent with loved ones. #EidAlAdha #EidMubarak #UMMENAT
UM MENAT
خدمات الإعلانات
The home of Full Colour Media, UM is a global media network dedicated to helping brands reach their growth potential.
نبذة عنا
Our people-first approach creates limitless possibilities, making everything we do intelligently driven, diversely courageous, business- and brand-obsessed, and dedicated to empowering brands to their full potential. An Omnicom Media network, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including Emirates, stc, Dyson, Boeing, Nespresso, General Mills, Kenvue, McDonald's, Vodafone Qatar, Egypt Tourism Authority, Orange Egypt, Mattel, Sony, Al Safi Danone, American Garden, İşbank Group, Upfield, Talabat, Al Habtoor Motors, New Balance. We maintain 12 offices across 11 markets within the MENAT region & employ over 500 creative minds, with our HQ in Dubai. As part of Middle East Communications Network (MCN) - the largest, oldest and most extensive communications group in MENAT, UM has the ability to tap into a wide range of resourceful services and organizations.
- الموقع الإلكتروني
-
https://www.umww.com/locations/dubai/
رابط خارجي لـ UM MENAT
- المجال المهني
- خدمات الإعلانات
- حجم الشركة
- ٢٠١ - ٥٠٠ من الموظفين
- المقر الرئيسي
- Dubai
- النوع
- شركة عامة
- تم التأسيس
- 2001
- التخصصات
- Consulting، Content Marketing، Data، Digital Marketing، Holistic Analytics، Influencer Management، Media Buying، Media Planning، Mobile Marketing، Performance Marketing، Programmatic، Research، Search، Social، و Technology Solutions
المواقع الجغرافية
-
رئيسي
احصل على اتجاهات السير
MCN Hive, 10th Floor,
TECOM Section C
Dubai، 50957، AE
موظفين في UM MENAT
التحديثات
-
Gaming in MENA is still being treated like an “emerging” channel in media plans. The audience says otherwise. In this new UM Kaleidoscope piece, Tony Abou Samra, Senior Manager - Performance at UM UAE, looks at why gaming inventory is no longer experimental, what brands misunderstand about in-game advertising, and why waiting another year may come at a cost. Read the full article ⤵️ #UMMENAT #UMKaleidoscope #Gaming #MediaStrategy #Programmatic #PerformanceMarketing #MENA
-
أعاد UM MENAT نشر هذا
What separates a good award entry from a winning one? At the Festival of Media, former judges and now ambassadors for the M&M Global Awards shared the campaigns that stayed with them long after judging ended. Poonam Lakhani, Regional Strategy Director at UM Worldwide, and Veronica Norcross, Global Client Lead at Jellyfish, discuss the difference between entries that simply tick boxes and the ones that genuinely connect, communicate clearly, and deserve a second look. Good campaigns talk. Great ones get entered. M&M Global entries are still open: https://lnkd.in/eM-Mb8YK #FestivalOfMedia #MMGlobal #GlobalAwards #AwardSubmissions
-
Food, flags, and a few competitive debates over landmarks 🌍 We celebrated Diversity Day the way we know best — through the cultures, stories, and experiences that make up our team. From shared dishes around the table to games that brought out everyone’s global knowledge, it was a reminder of how much there is to learn from each other in the simplest of ways. UM Worldwide | UM London | MCN | Middle East Communications Network #UMMENAT #DiversityDay #CultureConnectsUsAll #TeamBuilding #EmployeeEngagement
-
-
-
-
-
+٦
-
-
Retail media is changing how we plan. Our teams got a front-row seat to that shift as yesterday's Alshaya Media Connect x MCN Roadshow unpacked how retail intelligence is reshaping media planning from the ground up. Sofia Costa, Alshaya Media Connect Lead, walked through Alshaya's first-party data capabilities and audience targeting before joining Abdelnabi Alaeddine, our Regional Director - Digital & Partnerships, for a conversation on the evolving relationship between commerce, consumer behaviour, and media. Our Regional CEO, Joe Nicolas, closed out the session with his take on why data and collaboration are becoming non-negotiable in the way we build media solutions. Bushair Muhammadunni | Kunal S.Prasad | Alshaya Group | MCN | Middle East Communications Network | UM Worldwide | UM London #UMMENAT #RetailMedia #MediaIntelligence #Alshaya #DataSolutions
-
-
-
-
-
+١
-
-
Ad fraud remains one of the most underestimated challenges in MENA's digital advertising landscape — and media quality is how you fight back. Join us today at 1 PM GST for IAB MENA's Growth Series session, where we dig into the detection, the impact, and what it means for ROI. 🔗 Don't miss this webinar, register to attend: https://lnkd.in/ecWcv9VJ
Ad fraud is costing brands more than they realise! On 14 May, as part of IAB MENA's Growth Series, join Abdelnabi Alaeddine, Regional Director for Digital and Partnerships at UM MENAT, for a deep dive on media quality and mitigating ad fraud in the region, alongside: ▪️ Wassim Mneimneh, MENAT Managing Director at MiQ, ▪️ Andrew Hillier, Senior Sales Director at Integral Ad Science, and ▪️ Jonathan Gardner, Head of Sales and Partnerships at Tapper. Register to attend the webinar🔗: https://lnkd.in/ecWcv9VJ UM Worldwide | UM London | MCN | Middle East Communications Network #UMMENAT #MediaQuality #AdFraud #MarketingGrowth #Advertising #MENA
-
-
Ad fraud is costing brands more than they realise! On 14 May, as part of IAB MENA's Growth Series, join Abdelnabi Alaeddine, Regional Director for Digital and Partnerships at UM MENAT, for a deep dive on media quality and mitigating ad fraud in the region, alongside: ▪️ Wassim Mneimneh, MENAT Managing Director at MiQ, ▪️ Andrew Hillier, Senior Sales Director at Integral Ad Science, and ▪️ Jonathan Gardner, Head of Sales and Partnerships at Tapper. Register to attend the webinar🔗: https://lnkd.in/ecWcv9VJ UM Worldwide | UM London | MCN | Middle East Communications Network #UMMENAT #MediaQuality #AdFraud #MarketingGrowth #Advertising #MENA
-
-
With the IAB MENA Growth Series webinar just around the corner, the conversation around ad fraud and media quality in MENA has never been more relevant. On Thursday, 14 May (1–2PM), our Regional Digital and Partnerships Director, Abdelnabi Alaeddine, will join Wassim Mneimneh, MENAT Managing Director at MiQ, Andrew Hillier, Senior Sales Director at Integral Ad Science, and Jonathan Gardner, Head of Sales and Partnerships at Tapper, for a discussion on the hidden impact of ad fraud, what meaningful media quality really looks like, and how brands can better safeguard campaign performance across the region. If media effectiveness, transparency, and ROI are priorities for your business, don’t miss this session. 🔗 Register here: https://lnkd.in/ecWcv9VJ
Digital ad fraud silently erodes brand performance Join the Growth Series webinar on 14 May at 13:00 as our panellists discuss Media Quality, Adfraud detection and prevention with actionable strategies to protect investments. 🗓️ 14 May, 13:00 👉 Register here: https://lnkd.in/eCWDhrTX
-
-
أعاد UM MENAT نشر هذا
Today’s Business Breakfast Briefing with the Economist Enterprise brought together leaders to cut through the noise on what is actually happening in the global economy and what it means for businesses in this region. Our Group CEO Ghassan Harfouche, opened the session by grounding the conversation in what this moment demands from leaders: resilience, adaptability, and a sharper focus on long-term value creation in an environment defined by volatility. Robert Willock, Global Director at Economist Enterprise Corporate Network, set the macro context. Global growth is at its lowest level since the pandemic, supply chains remain under pressure, and geopolitical dynamics, including the Iran conflict, are actively reshaping GCC outlooks in real time. Joe Nicolas, CEO of UM MENAT, followed with a clear strategic lens on what comes next. In his view, the response is not complexity, but clarity, anchored in three questions every business needs to answer right now: Where will growth come from? How do we adapt our narrative? and How do we control media cost? The signal across all perspectives was consistent. This is not a cycle to wait out. It is a shift to operate within. A sincere thank you to our clients and to all who joined us this morning. These conversations only matter when they are challenged, shaped, and expanded by the people in the room. Ghassan Harfouche, Ricarda Ruecker, Mohamad Haidar, Sahar El Zoghby, Lizzie Dewhurst, Ziad Chalhoub, Tarek Miknas, Ziad Hasbani, Mounir Harfouche, Joe Nicolas, Lara Arbid, Karen Kamel, Rebecca Amey, Karim Slim, Karthik Kumar, Peter Jacob, Tarek Ali Ahmad, Santadip Roy, Amine Al-Adem, Daniel Thompson, John Tippins, James Dutton FCIM, Marine Melhem, George Giessen, Reshad Mohideen, Abdelnabi Alaeddine, Dumindrini Ratnayake, Roksar Kamal, Elise Boutros, Waleed Mansoor, Anne Arce #MCN #TheEconomist #MiddleEast #BusinessBriefing #MarketingLeadership
-
-
-
-
-
+١٣
-
-
Welcome to the team, Amal ✨
From curiosity to discipline, Amal Aljadher shares how her journey through the MCN Saudi Graduate Programme shaped her growth into an Executive – Integrated Planning at UM MENAT. What started with learning and exploration has now evolved into real responsibility, client moments, and seeing her work come to life in campaigns. From presenting ideas in workshops to leading one-on-one client conversations, each step built confidence, focus, and a deeper understanding of people. Her advice to future graduates: “Be open, stay curious, take initiative, and never stop learning.” Ghassan Harfouche, Ricarda Ruecker, Mohamad Haidar, Sahar El Zoghby, Lizzie Dewhurst, Joe Nicolas, Mohammad Mannaa, Nashwa Khalil, Bassam Semaan, Hanine Saab, Mahmoud Ramdan, Elise Boutros, Waleed Mansoor, Anne Arce #MCNAgencies #UMKSA #SaudiGraduateProgramme #NextGenTalent