PRTech Studio

Using a journalist’s first name isn’t personalization. It’s a mail merge. Hyperpersonalization means referencing their last piece, connecting to their angle, offering data they haven’t seen, and writing a unique pitch per contact. The tech that makes it scalable: AI byline scanners, predictive pitch timing, dynamic pitch templates, and engagement tracking. 10 deeply personalized pitches will outperform 100 generic ones every time. AI makes it possible. Judgment makes it work. Full breakdown on the blog (link in bio). #PRTech #Pitching #MediaRelations

Your boss doesn’t want more clips and impressions. They want to know what PR did for the business. The framework:  Tier 1 (output metrics) shows what PR produced.  Tier 2 (outcome metrics) shows what changed.  Tier 3 (business metrics) shows what the company gained. Connect the layers:  Coverage in Forbes led to 3x traffic. A byline generated 12 inbound leads. Crisis response contained a story to 48 hours. And stop reporting impressions without context, clip counts without analysis, and AVE. One clear connection is more persuasive than a 20-page report. Full breakdown on the blog (link in bio). #PRTech #PublicRelations

AI made pitching faster. It also made it worse. Journalists are drowning in generated outreach and can spot it instantly: generic subject lines, no reference to recent work, overly polished language, wrong beat, no news hook, identical copy sent to competitors. The teams getting coverage in 2026 aren’t using better AI. They’re investing in what AI can’t replicate: relationship context, genuine news hooks, brevity, and fewer, better pitches. Full breakdown on the blog (link in bio). #PRTech #MediaRelations

People aren’t just Googling your brand anymore. They’re asking ChatGPT, Perplexity, and Gemini. And if your brand doesn’t show up in the AI-generated answer, you’re invisible to a growing part of your audience. What to do: publish verifiable facts, use structured content, earn editorial citations, and monitor what AI is actually saying about you. GEO is the new SEO for PR. Full breakdown on the blog (link in bio). #PRTech #GEO #GenAI

AI is fast at finding coverage. Humans are better at understanding what it means. Automate: keyword tracking, alerts, clip collection, volume reporting, competitor tracking, social listening. Keep human: narrative interpretation, relationship context, crisis judgment, cultural reading, strategic prioritization, stakeholder briefings. The best monitoring is hybrid. Full breakdown on the blog (link in bio). #PRTech #AIforPR #MediaMonitoring #PublicRelations

Counting mentions is basic. Understanding framing is strategic. #PRTech

If you’re building a PRTech stack, these are the four core buckets you need. #PRTech

PRTech refers to the tools and systems used to support communications work. #PRTech