Launch announcement
Get more done across advertising through conversation in Amazon Ads Agent
September 29, 2026
What launched?
Amazon Ads Agent is expanding the conversational experience to give advertisers more ways to manage their advertising. Advertisers can use natural language to plan media, manage and optimize campaigns, understand performance, and more, with capabilities continuing to expand over time.
Welcome screen with suggested prompts for common advertising tasks.
Ask about audience sizing, reach forecasts, and budget recommendations to plan your media.
Manage and optimize individual Sponsored Product campaigns with recommendations for audience reach, bids, and budgets.
Ask about campaign performance, trends, benchmarks, and build visual analyses.
Why is it important?
Previously, advertisers could use AI to complete select tasks on Amazon Ads, but with this expansion, advertisers enrolled in beta can use natural conversation to do more across advertising—from planning to troubleshooting. Rather than requiring advertisers to navigate different pages, settings, or reports to accomplish each task, the conversational experience provides a more natural way to ask questions, explore recommendations, and take action while staying in control. This closed beta experience continues to evolve, with new capabilities and features rolling out over time to help advertisers get more done through conversation.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil, Colombia, Chile
- Europe: Belgium, Germany, Spain, France, Italy, Netherlands, Poland, Sweden, Turkey, United Kingdom
- Middle East: Egypt, Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan, Singapore
- Africa: Nigeria, South Africa
Who can use it?
Available in closed beta to eligible self-service and managed-service advertisers. Availability may vary by eligibility, capability, marketplace, language, and campaign type.
Where do I access it?
The conversational experience is natively embedded in Amazon Ads Agent. Interested advertisers can express interest through their Amazon Ads account team.