Sponsored ads
Generate sales, stay top of mind, and increase brand love
Reach customers wherever they shop on Amazon. Sponsored ads help you drive product discovery, increase sales, and build your brand with cost-per-click advertising solutions that fit your goals and budget.
Sponsored ads
Key benefits
Create a strategy with simple-to-use tools
Set up campaigns in just a few minutes and control your costs so you know how much you’re spending on your advertising.
Reach more potential customers
Brands can grow with ads that connect with new customers and inspire current customers to keep coming back.
Stay top of mind with your audience
Be in front of customers where they are actively spending their time on Amazon and beyond.
Solutions
Featured solutions
Sponsored Products
Promote individual product listings with cost-per-click ads that appear in shopping results and on product detail pages. Help shoppers discover your products when they’re ready to buy.
Sponsored Brands
Showcase your brand with custom headline ads that feature your logo and multiple products. Help shoppers discover your brand and full product portfolio.
Sponsored products across retailers
Sponsored products across retailers enables an easy way to connect your brand and products to high-intent shoppers beyond Amazon. Through this product, you can advertise products you sell at select retailers, driving traffic and sales on the retailer’s website and/or app.
Amazon Business
Reach business buyers on Amazon Business with sponsored ads tailored to B2B customers. Drive product discovery among professionals and organizations purchasing for their workplace.
Amazon ads academy
Educational resources
Frequently asked
questions, answered
Sponsored ads is a suite of self-service ad solutions that work together to help advertisers engage with shoppers across their buying journey to achieve their marketing goals.
Sponsored Products and Sponsored Brands are cost-per-click (CPC) ads. This means you place a bid on the maximum amount you’re willing to pay when a shopper clicks an ad for your product. Sponsored Brands also supports CPC, as well as cost-per-thousand viewable impression (vCPM) billing options. If you’re just getting started in digital advertising, Brand Stores and Brand Follow are free.
Sponsored ads products are run through Amazon Ads Agent.
Sponsored ads may be displayed on the Amazon store homepage, on top of, alongside, or within shopping results, and on desktop and mobile.
Sponsored ads solutions use Amazon’s first-party signals and machine learning to make faster and more accurate optimizations and recommendations for you when you set up and launch your campaigns.
Sponsored ads offers unified, reliable, near-real-time, and actionable measurement solutions so you have more transparency in measuring your campaign performance, and can accurately quantify the return on your marketing investment.
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