New at MAX London: A more powerful Creative Cloud, new Firefly AI capabilities and more support for creative careers

Today at Adobe MAX in London, we unveiled the latest Adobe Creative Cloud, packed with new AI tools in Firefly, time-saving features, and performance boosts.

We also introduced new resources and programs to support and empower the global creative community, helping the next generation launch and grow their careers, and providing tools for attribution and context around your creative work.

Adobe Firefly: The all in one home for AI content creation

The next evolution of creative AI is here. With the latest Adobe Firefly models, you can generate stunning images, videos, audio, and vectors. We introduced the new Firefly Image Model 4 and Firefly Image Model 4 Ultra, and the Firefly Video Model is now generally available, empowering you to generate content that perfectly matches your vision using Text to Image, Text to Video, Image to Video tools and more. Image Model 4 Ultra is your go-to when your projects demand impeccable detail and realism. It's designed for highly complex needs, providing professional-grade results when precision and clarity are paramount.

In addition to Adobe Firefly models, which are commercially safe and IP-friendly for production use, now you can expand your creative options by using non-Adobe models in the Adobe Firefly app. Choose from a variety of creative AI models with different capabilities and styles, both from Adobe and popular partner models — starting with Google Imagen3 and Veo2, OpenAI GPT image generation, and Black Forest Lab Flux 1.1 Pro. No matter which model you choose, you can always see whether it was created with Firefly or a non-Adobe model with Content Credentials.

Firefly Boards (beta), the generative AI-first approach to moodboarding, helps you quickly visualize ideas. Confidently define, direct, and refine your vision all in one place, and then easily move right into production.

Introducing the Adobe Firefly mobile app

Ideate and generate creative content whenever inspiration strikes with the new Adobe Firefly mobile app, coming soon on both iOS and Android. Refine colors. Adjust compositions. Transform your designs into something totally new — all on the same device, with complete creative control. Whether you’re a professional designer or a first-time creative, you can use the Firefly mobile app, which puts the power of creative AI in the palm of your hand. The app is made for anything from fast concepts to advanced generative AI creations with features like Text to Image, Generative Fill, and Generate Video. Plus, you can create projects on your phone and keep them going on web or desktop. Whatever you create with the Firefly app automatically syncs with your Creative Cloud account, so your creativity never has to stop.

You can learn more about all the updates to Firefly here on the Adobe Blog.

Illustrator, faster than ever

With the new release of Adobe Illustrator, you can design faster, thanks to supercharged performance, and let AI innovation handle the busy work, so you stay focused on creating.

New performance enhancements in Illustrator help you quickly deliver high-quality, custom artwork. Work smoother with more responsive menu access and find your perfect type with faster font navigation. The most used effects in Illustrator are now up to 5x faster so you can stay in your creative flow.

We’re evolving Illustrator with your needs in mind. The latest release includes some of the most-requested features from our community, with more responsive snapping, more color control with the Eyedropper tool, and quick saving and sharing of your favorite patterns for team and client collaboration.

And now, you can speed up your workflows with creative AI in Illustrator. Start with a vector shape and float in details that fit perfectly with Generative Shape Fill and create seamless, customizable patterns with Text to Pattern. And, in Illustrator (Beta), Generative Expand helps you seamlessly expand dimensions of your vector graphic or artboards beyond their original bounds to resize your artwork in seconds, all while maintaining your style.

Work faster and smarter with Photoshop

Photoshop is releasing powerful new capabilities that help you work faster with precise selections, instant color adjustments, and smarter workflow suggestions.

The new Select Details capability in the Object Selection tool enables you to quickly and precisely select a person’s complex details such as hair, clothing, and facial features. It automatically detects and isolates tricky details in just a few clicks, saving you time and manual effort. Try the new Select Details capability in the Photoshop desktop app and on the web.

Adjust Colors streamlines color editing workflows by intelligently identifying the most prominent colors in an image and providing on-canvas controls to change them. Additionally, the redesigned Hue and Saturation Adjustment panel has larger swatches and sliders for greater dexterity to modify colors exactly as you like. You can transform the look of an entire image and make selective color edits more accurately and intuitively, without having to apply various masks or adjustment layers by hand.

Work smarter and faster with improved Actions in Photoshop (beta). The new functionality curates a tailored list of suggested Actions based on your image, or you can search for more options. You can apply complex, multistep edits more efficiently, making it easier to perform challenging tasks, find inspiration, and accelerate your workflow.

The improved Actions panel is the first step in bringing intelligent, real-time agentic capabilities to Photoshop. AI agents will learn your style and offer personalized guidance with contextual recommendations that are specific to your unique creative goals and accelerate your editing experiences. It’s the beginning of a more intuitive, responsive Photoshop — powered by AI, and driven by you.

Try the newly redesigned Actions panel in Photoshop (beta) app today.

Express: The quick and easy app to enhance your creative content

Make your creative content stand out even more with one-click animations, quick social clips, and effortless on-brand designs in Adobe Express.

With Clip Maker, upload podcasts, interviews, and demo videos and have Express spin the highlights into social clips. Plus, you can add captions automatically, reframe clips for different social channels, and easily remove distracting background noise to make high-quality videos for social.

We introduced other new video editing tools in Adobe Express to help you polish videos quicker — you can add and arrange content and edit clips in bulk, including mute, transition, and duration controls. You can also fast-track sharing your content with direct export and publishing to Vimeo.

You can also use Adobe Express to animate Illustrator and Photoshop designs in a click. Add stunning movement to your designs with just a few clicks using Dynamic Animation presets and generate commercially safe video for custom background footage.

Lastly, Adobe Express enables you to make sure your teams can create on-brand content with brand kits and maintain a cohesive aesthetic with Generate Similar, which helps you go from a single image to a signature collection in seconds. And you can refine designs to get your look just right with 30+ new image filters, powered by Photoshop.

Even more updates to Creative Cloud

Today’s announcements also include updates to other favorite apps.

In Adobe InDesign, you can now easily convert PDFs to InDesign documents, transform shapes and objects in your layouts with Generative Fill (beta), and effortlessly create and style math and science notations with Math Expressions.

Landscape Masking in Adobe Lightroom automatically detects elements in landscape photos like mountains, water, and foliage for quick masking. We’re also making enhancements to Quick Actions. Lightroom will now suggest quick, one-tap edits tailored specifically to your photos, for instance, you can whiten teeth or soften skin so that each person can have their own unique look.

We added more than 1,500 new fonts to Adobe Fonts, featuring many of the most popular fonts of all time from Monotype, including Helvetica, Gotham, and Avenir. This is our largest font expansion in five years — and it’s all included in your Creative Cloud membership plan.

Launching your creative career

At Adobe, we believe in giving aspiring creatives not just the tools, but the training, guidance, and real opportunities needed to turn their passion into a career. That’s why we’re thrilled to announce Adobe Creative Apprenticeship, a transformative new program designed to provide mentorship, real-world projects, and job opportunities for the next wave of professional designers, photographers, and video professionals. Our goal is to empower ambitious jobseekers with the soft skills they need, connect them with others who can guide them, and ultimately, give them the opportunity to show what they can do.

The Adobe Creative Apprenticeship is a comprehensive family of programs that combines learning, mentorship, hands-on experience, and real-world job opportunities with select creative employers, all accessible on Behance via the new Career Resource Center and included as part of your Creative Cloud membership. Here, you’ll find free career guides, mentorship opportunities, portfolio reviews, commission projects, and apprenticeship opportunities. The Career Resource Center is available worldwide, but currently, commission projects and apprenticeship opportunities are only available in the US, Canada, and UK.

Additionally, through Adobe’s partnership with LinkedIn, some Creative Cloud members now get three months free of LinkedIn Premium Career. LinkedIn Premium Career can help you find the right job, stand out to hiring managers, network with recruiters, and build skills to advance your career with over 24,000 LinkedIn Learning courses. Terms apply. Please visit adobe.com/benefits and log in to check your eligibility and redeem your offer. LinkedIn Premium Career and other benefits are only available to Individual and Teams paid subscribers.

Our commitment to creator protection and attribution

One of the biggest concerns we hear from the creative community today is the misuse and misrepresentation of their work online. Just as traditional artists have long signed their paintings or sculptures to claim credit, creators today need a secure, modern way to protect their work. Today, we’re releasing the public beta of Adobe Content Authenticity, a free app that allows creators to attach Content Credentials to their work. Content Credentials can include details like their verified name (powered by Verified on LinkedIn) and social media accounts. The web app also enables creators to use Content Credentials to signal that they don’t want their content to be used by generative AI models. To support this, we are working closely with policymakers and industry partners around the world to establish effective, creator-friendly opt-out mechanisms for generative AI, powered by Content Credentials.

Supporting creators in the age of AI

While we are incredibly excited about the promise of generative AI for the future of the creative industry, we know there continues to be concern and uncertainty. We want to give you more tools to protect your integrity and your work, now more than ever.

In Adobe Fresco, we’re introducing Created without generative AI, a Content Credential that indicates when your artwork was made by hand. This aims to help artists get credit for the time, experience, and unique style that you pour into your artwork.