April Fools’ Day 2026—see the best brand pranks from Babbel to Yahoo
This year’s gags lean heavily into the blurred line between fake and real.
Creativity
View AllView All9 creative campaigns to know about today
KFC Canada expands its “Kyle F*cking Connor” campaign, and Melanoma Fund’s striking alpine landscapes aren’t what they appear.
Featured
Creator and influencer trends brand marketers need to know about right now
Pinterest's creator-hosted streaming series, Behr's creator hotline for DIY dilemmas and West Elm's furniture and home decor collection with Emma Chamberlain are some of this week's creator economy headlines.
In an attention economy, TV ads still make the strongest memories
As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Amid this clutter, TV – both traditional and streaming – continues to stand apart. Its premium, immersive environment not only commands attention but converts it into lasting memory and measurable action.
How to reach Gen Z wedding couples—what brands can do now
Gen Zers are spending less on weddings, but spending with intention.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Brand Report
View AllAd Age Brand Report 2025—ranking the biggest marketing spenders
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllDismantling excuse culture—Innocean on turning limitations into possibilities
Inside the agency’s quest to understand excuses and the limiting beliefs behind them.
How brands can help Gen Z find fulfillment beyond curated feeds
Three principles brands can follow to help Gen Z turn digital discovery into an opportunity for belonging.
How agency buyers evaluate AI claims in M&A deals
Tips for how to spot an agency using AI in ways that make sense for the customer.
Ad Age Podcasts
View AllBuilding a luxury brand from scratch—what Genesis learned about positioning
Genesis Motor America Chief Marketing Officer Amy Marentic discusses the luxury auto brand’s marketing approach.
Gen Z Marketing
Gen Z career advice—should I join a small agency or a holding company?
Pereira O’Dell’s Mona Munayyer Gonzalez shares career advice for Gen Z ad pros—on choosing between big and small agencies and whether grad school is worth it.
