Great foundational course for beginners in digital marketing. The lessons were clear, practical, and easy to follow. I especially liked how the course explained social media marketing and online branding in a simple way. It helped me better understand the basics of digital marketing and gave me confidence to learn more advanced skills. Highly recommended for anyone starting their digital marketing journey.
Digital Marketing Foundations
With Brad Batesole
Liked by 608 users
Duration: 2h 9m
Skill level: Beginner
Released: 9/26/2025
Course details
Digital marketing has rapidly evolved into an intelligent, data-driven, and multimodal discipline powered by AI, predictive tools, and real-time personalization. In this course, instructor Brad Batesole explores foundational concepts like marketing funnels, buyer journeys, and campaign strategy—reimagined through the lens of today’s tools and trends. From crafting compelling content and selecting marketing channels to optimizing websites and running paid, email, and social campaigns, learn how to apply new frameworks to develop high-performing digital strategies. This course also examines essential analytics skills and emerging innovations like chatbots, predictive content, and conversational commerce. By the end, you’ll be prepared to design and continually improve a digital marketing approach that’s both effective and future ready.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Md. Morshedur Rahaman
Md. Morshedur Rahaman
Freelance Digital Marketing Specialist | Facebook & Instagram Ads | Google Ads | TikTok Ads | SEO | Email Marketing
-
Sudheesh Suresh Shashikala
Sudheesh Suresh Shashikala
Manager - Digital & IT (Digital Strategy & Performance ) (Dautom)
-
Anshu Minj
Anshu Minj
Senior Technical Recruiter | US Staffing | IT, Light Industrial & Warehouse Hiring | VMS/ATS Expert | LinkedIn Recruiter | Full Cycle Recruitment
Contents
What’s included
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.