People often say that motivation doesn’t last. Well, neither does bathing - that’s why we recommend it daily.

First, It was threatening because it can be hard to understand something different and new. Ensuing debates can help entrench people stubbornly further in their views-views that might have been largely inherited from the climate in which they learned their craft and the circumstances in which they work.
Second, and perhaps more importantly, as a barrier, the new model was threatening because businesses had made considerable investments in the old model and were making lots of money with it. Changing course seemed ridiculous, even impossible.

Invest sometime to make your life easier

If at first the idea is not absurd, then there is no hope for it.